Assistant Manager Business Development

Kaplan Singapore; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

Kaplan Singapore is seeking an Assistant Manager, Business Development to grow B2B recruitment channels through Corporate Partnerships and Education Institute Collaborations. You will build partnerships that generate leads, enrolments and revenue across Kaplan's Diploma, Undergraduate and Postgraduate programmes.

Key duties include identifying corporate and education partners, presenting proposals, coordinating engagement activities, and managing partner accounts while tracking performance and

Qualifications

• Strong B2B business development and relationship management.
• Experience in corporate partnerships, education sales, account management.
• Able to engage stakeholders and convert partnerships into outcomes.
• Commercially minded, proactive, focused on enrolment and revenue targets.
• Good CRM discipline; comfortable with digital and AI-enabled tools for follow-up and reporting.

Responsibilities

• Identify and develop partnerships with corporates, SMEs, industry associations and other organisations.
• Engage HR, Learning & Development and business leaders to promote Kaplan programmes and education pathways.
• Develop and present partnership proposals, employee education benefits and other collaboration arrangements.
• Plan and conduct corporate engagement activities such as talks, webinars and partner events.
• Manage corporate accounts and convert partnerships into leads, applications and enrolments.
• Identify and build partnerships with education institutes to create student referral pathways.
• Plan and coordinate partner briefings, programme previews, student talks and recruitment activities.
• Maintain engagement with partner representatives and ensure timely follow-ups.
• Grow enrolments from existing partners and develop new referral sources.
• Ensure partnerships are activated after signing and maintain CRM records.
• Track leads, applications, enrolments and revenue; provide updates and propose activation improvements.

Skills

B2B business development

Partnership management

Stakeholder engagement

Account management

CRM discipline and reporting

Tools

CRM

Job description

THE ROLE: Assistant Manager, Business Development

The Assistant Manager, Business Development is responsible for developing and growing Kaplan Singapore's B2B recruitment channels through two key areas: Corporate Partnerships and Education Institute Collaborations. The role focuses on building partnerships that generate qualified leads, enrolments and revenue across Kaplan's Diploma, Undergraduate and Postgraduate programmes.

Key Responsibilities:

B2B Corporate Partnerships

• Identify and develop partnerships with corporates, SMEs, industry associations and other organisations.
• Engage HR, Learning & Development and business leaders to promote relevant Kaplan programmes and education pathways.
• Develop and present partnership proposals, employee education benefits and other approved collaboration arrangements.
• Plan and conduct corporate engagement activities such as workplace talks, webinars, programme briefings and partner events.
• Manage corporate accounts and ensure signed partnerships are actively promoted and converted into leads, applications and enrolments.

B2B Education Institute Collaborations

• Identify and build partnerships with education institutes and other relevant education partners that can create student referral pathways to Kaplan.
• Develop collaboration arrangements to promote Kaplan Diploma, Undergraduate and Postgraduate programmes to eligible students.
• Plan and coordinate partner briefings, programme previews, student talks and other recruitment activities with education institute partners.
• Maintain regular engagement with partner representatives and ensure enquiries and referrals are followed up promptly.
• Grow enrolments from existing education institute partners while developing new referral sources.

Partnership Activation & Account Management

• Ensure new partnerships are activated after signing and do not remain as inactive agreements.
• Maintain regular contact with priority partners and identify opportunities to increase leads and enrolments.
• Coordinate with Recruitment, Marketing, Admissions, Academic and Programme teams to support partnership activities and student conversion.
• Re-engage inactive or underperforming partners with appropriate activation plans.
• Maintain an accurate B2B partnership pipeline and CRM records.
• Track leads, applications, enrolments and revenue generated by Corporate and Education Institute partners.
• Provide regular updates on partnership performance, conversion and key opportunities.
• Recommend actions to improve partner activation and business results.

Each KPI is scored directly based on actual achievement versus the agreed annual target.

Example: if a KPI target is 100 enrolments and 90 are achieved, the KPI achievement is 90%.

Qualifications and Skills:

• Strong B2B business development, relationship management and presentation skills.
• Experience in corporate partnerships, education sales, account management or business development.
• Able to engage corporate and education-sector stakeholders and convert partnerships into business outcomes.
• Commercially minded, proactive and comfortable working towards enrolment, revenue and conversion targets.
• Good CRM discipline and comfortable using digital and AI-enabled tools for follow-up and reporting.

Other Information:

• Working Hours: Monday to Friday, 9am to 6pm.