Assistant Director (Partnership & Engagement), ACD

Government Technology Agency (GovTech); Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

GovTech is hiring an Assistant Director to lead communications, digital marketing, and community engagement for flagship arts and culture programmes. You will drive integrated strategies across media and digital channels, while building partnerships and enabling active community participation through co-creation initiatives.

The role demands 8–10 years in communications or media management with supervisory experience, and strong English communication.

Qualifications

• Strong integrated communications and digital marketing capabilities.
• Proven ability to manage vendors and external agencies.
• Proficiency in digital marketing tools, CMS, and social media analytics.
• Excellent written and verbal English communication.

Responsibilities

• Develop and implement an integrated communications strategy across media and digital channels for Chingay, PAssionArts, and divisional programmes.
• Oversee digital content planning across platforms, manage budget to optimise outreach and engagement.
• Manage vendors and campaigns, monitor performance and conduct on-site surveys.
• Conceptualise and lead community engagement and co-creation initiatives for programmes.
• Develop a network of partners and stakeholders to widen outreach and feedback.
• Lead and mentor junior officers, ensure governance and procurement compliance.

Skills

Integrated communications

Digital marketing

Content strategy

Media relations

Campaign management

Vendor management

Social media analytics

English communication

Tools

CMS platforms

Social media analytics

Campaign tools

Job description

What the role is

The Assistant Director (Partnership & Engagement) leads ACD's communications, digital marketing, and community engagement efforts to raise the profile of PA's flagship arts and culture programmes, including Chingay and PAssionArts. This role drives integrated communications strategies across mainstream media and digital channels, while cultivating strategic partnerships and enabling active community participation through co-creation initiatives. Through this work, the role contributes directly to PA's mission of sparking community participation for a caring and united Singapore.

What you will be working on

• Communications Strategy: Develop and implement the division’s integrated communications strategy across mainstream media and digital channels, ensuring consistent, timely, and impactful messaging for Chingay, PAssionArts, and other divisional programmes to strengthen public awareness and community reach.
• Digital Marketing & Content Management: Oversee the planning and curation of digital content across ACD's platforms, including the Chingay website and social media channels, managing the marketing and communications budget to optimise outreach effectiveness and audience engagement. Work with the team and vendors in the campaign execution and management of digital platforms.
• Vendor & Campaign Management: Manage appointed vendors in the execution of publicity and digital marketing campaigns, including performance monitoring and on-site survey delivery, to ensure quality, consistency, and achieve intended outcomes in all communications outputs.
• Community Engagement: Conceptualise and lead community engagement initiatives and co-creation programmes for presentation at Chingay and PAssionArts platforms, enabling active residents' participation and achieving intended social outcomes.
• Partnership Development & Stakeholder Engagement: Develop and grow a strategic network of partners and stakeholders to support ACD's programmes, identifying new collaboration opportunities and engaging opinion leaders to widen outreach, deepen community engagement, and gather ground feedback.
• Team Leadership & Governance: Guide and mentor junior officers in ACD on programme delivery, communications best practices, and procurement and administrative compliance, fostering a capable team aligned with PA's governance standards.

What we are looking for

Experience: At least eight to ten years of relevant working experience in communications, digital marketing, or media management, with at least three years in a supervisory role. Experience in community engagement, events management, or partnership development will be an advantage.

Skills (Must-have):

• Strong integrated communications and digital marketing capabilities, including content strategy, media relations, and campaign management
• Proven ability to manage vendors and external agencies to deliver quality communications outputs
• Proficiency in digital marketing tools, content management systems, and social media analytics platforms
• Strong project management skills with the ability to manage multiple workstreams concurrently under tight timelines
• Analytical mindset with the ability to interpret data and derive insights to inform communications and engagement strategies
• Excellent written and verbal communication skills in English

Skills (Good-to-have):

• Experience in partnership development and stakeholder engagement, particularly with community groups, grassroots organisations, or volunteers
• Familiarity with PA's programmes and operating environment, including Chingay and PAssionArts
• Willingness to support events and programmes outside of regular office hours, including weekends, as operationally required

The Singapore Public Service plays a key role in the economic growth, progress and stability of Singapore by formulating and implementing government policies, as well as providing key public services. Whether you are a fresh graduate joining the workforce or an experienced professional, the Singapore Public Service offers a great variety of job opportunities for you. The work in the Public Service can be broadly categorised into the following sectors: Economic, Social, Security & External Relations, and Administration & Corporate Development. Be part of the team that shapes the future of Singapore. Log on and take your first step towards a career that matters!