Senior Manager (Communications Development)

People's Association; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

The People''s Association in Singapore seeks a Senior Manager in the Communications Development Division to strengthen PA''s communications workforce through policy and capability building. You will develop frameworks, resources, and cross‑functional solutions that empower communications officers and deliver measurable impact.

You will lead strategic projects, engage diverse stakeholders, and drive organisation-wide initiatives to modernise processes, knowledge management, and workforce

Qualifications

• 3–5 years of relevant experience in strategic communications, organisational development or policy planning.
• Strong analytical and problem‑solving skills with ability to translate inputs into practical frameworks.
• Excellent written and verbal communication for diverse audiences and senior stakeholders.

Responsibilities

• Develop and review competency frameworks, career pathways, and role definitions for PA communications officers.
• Design and maintain knowledge resources, playbooks, toolkits, templates and best practice guides.
• Coordinate Communities of Practice to share ideas and build capability across PA.
• Develop policies, governance frameworks and operating guidelines to ensure clear accountability.
• Monitor impact of capability-building initiatives and prepare data‑driven reports.
• Partner across PA divisions to co‑design solutions and pilot AI-enabled workflows.

Skills

Strategic communications

Organisational development

Policy development

Stakeholder engagement

Project management

Job description

What the role is

As a Senior Manager in the Communications Development Division (CoD), part of PA's Communications Group, you will support initiatives that strengthen PA's communications workforce through policy development, organisational planning and capability-building. Working with stakeholders across PA, you will help develop the frameworks, resources and initiatives that enable communications officers to succeed in their roles.

This role offers opportunities to work on organisation-wide and cross-functional projects, gain exposure to policy and organisational planning, and contribute to the continuous development of PA's communications workforce. It is well suited for someone who enjoys solving organisational challenges, working with stakeholders, and turning ideas into practical solutions.

What you will be working on

• 1. Develop and review competency frameworks, career pathways, and role definitions for communications officers across PA.
• 2. Design and maintain knowledge management resources, including playbooks, toolkits, templates, and best practice guides. Coordinate Communities of Practice (CoPs) that enable communications officers to exchange ideas, build collective capability, and apply good practices in their day-to-day work.
• 3. Develop and review policies, governance frameworks, and operating guidelines that support PA's communications function to ensure clear accountability and streamlined operations across PA's communications teams.
• 4. Monitor and evaluate the effectiveness of capability-building initiatives through data analysis and stakeholder feedback, and prepare reports and recommendations for management to support evidence-based, continuous improvement of PA's communications function.
• 5. Partner stakeholders across PA divisions to understand capability needs, co-develop practical solutions, and pilot new approaches, including the adoption of AI-enabled tools and workflows to strengthen communications capability and improve how the organisation engages with communities.
• 6. Manage project coordination, budgets, and procurement processes to ensure the timely, compliant, and effective delivery of capability-building initiatives across PA.

What we are looking for

Experience

At least 3 to 5 years of relevant experience in strategic communications, organisational development, communications planning, policy development, or a related field.

Skills (Must-have)

• 1. Strong analytical and problem-solving skills, with the ability to translate research and stakeholder inputs into practical frameworks and actionable recommendations.
• 2. Strong written and verbal communication skills, including experience preparing reports, briefing papers, and presentations for diverse audiences.
• 3. Good project management skills, with the ability to coordinate multiple workstreams and deliver quality outcomes within timelines.
• 4. Strong stakeholder engagement and facilitation skills, with the ability to work effectively across teams, build consensus, and drive initiatives from concept through implementation.
• 5. A proactive and curious mindset, with genuine interest in improving organisational capability, knowledge sharing, and professional development.

Skills (Good-to-have)

• 1. Experience in policy development, organisational capability building, or knowledge management.
• 2. Experience managing professional networks or Communities of Practice.
• 3. Familiarity with public communications, community engagement, or the public sector.
• 4. Interest in AI applications for communications efficiency or workforce transformation.
• 5. Knowledge of a second language (Chinese, Malay, or Tamil) to engage with diverse communities.

About People's Association

The People's Association was set up in 1960, in a time of racial and communal strife, to foster racial harmony and social cohesion. Today, we continue to be driven by the same purpose - to build an inclusive, united and resilient Singapore. We create spaces and opportunities for people of different backgrounds to participate and volunteer in their community. Through community participation, we connect people and deepen relationships to build communities of mutual care and trust.