ASEAN Partner Marketing Lead: Demand Gen for Top 25

Leadout Capital; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

Leadout Capital is seeking an ASEAN Partner Marketing Lead to drive demand generation and pipeline growth with our top 25 partners across the ASEAN region. You will collaborate across Field Marketing, Events, Product Marketing, and Demand Gen to integrate partners into Salesforce campaigns and programs.

The role emphasizes cross-functional orchestration, partner relationships, and measurable ROI. You will lead multi-channel campaigns, ABM, webinars, and regional events to accelerate pipeline

Qualifications

• Education: Bachelor's degree in Marketing, Business, Communications or related field.
• 8+ years of B2B demand generation, field marketing, or partner marketing in SaaS/enterprise tech.
• Proven cross-functional collaboration across Field, Events, Product Marketing, PR, Demand Gen.
• Strong track record building integrated campaigns and field activities that generate pipeline.
• Direct experience managing co-marketing with GSIs/RSIs or strategic partners.
• Data & analytics mindset with proficiency in CRM reporting and dashboards.
• Excellent project management to coordinate 25 partner relationships and internal teams.
• Excellent written, verbal, and executive presentation skills.
• Technical proficiency with Salesforce, Google Workspace, and marketing analytics platforms.

Responsibilities

• Lead demand generation strategy and GTM plans for top 25 partners across ASEAN.
• Design and execute multi-channel campaigns including ABM, webinars, roundtables, and regional events.
• Coordinate with PBMs and PAMs to align marketing resources for high-yield activities.
• Ensure messaging aligns with Salesforce priorities and partner value propositions.
• Collaborate with ASEAN Field Marketing, Events, Product Marketing, Communications, and Demand Gen teams.
• Integrate top 25 partners into core Salesforce campaigns and flagship events.
• Manage external agencies to deliver campaigns on time and on budget.
• Provide regular performance updates to cross-functional leaders and executives.

Skills

Cross-functional collaboration

Demand generation

Partner marketing

B2B marketing

Salesforce CRM

Campaign design

Data analytics

Stakeholder management

Executive communication

Education

Bachelor's Degree in Marketing, Business, Communications

Tools

Salesforce

Google Workspace

Marketing analytics tools

Job description

Leadout Capital is seeking an ASEAN Partner Marketing Lead to drive demand generation and pipeline growth with our top 25 partners across the ASEAN region. You will collaborate across Field Marketing, Events, Product Marketing, and Demand Gen to integrate partners into Salesforce campaigns and programs.

The role emphasizes cross-functional orchestration, partner relationships, and measurable ROI. You will lead multi-channel campaigns, ABM, webinars, and regional events to accelerate pipeline