Area Sales Manager

Portwest; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Portwest, a leading PPE and workwear manufacturer, is seeking an Area Sales Manager for Singapore & Malaysia. Based in Singapore, you will drive PPE/workwear sales to distributors and develop channel partnerships in the territory.

You will conduct face-to-face meetings, identify growth opportunities, and collaborate with the Regional Sales Manager to expand Portwest’s market share in Southeast Asia. A strong field-sales background and willingness to travel are essential.

Qualifications

• 2–5 years selling PPE or safety wear.
• Experience with manufacturers, distributors, resellers or agents.
• Sales experience in related industries (Automotive, Tools, Chemicals, MRO).
• Willing to travel within the region and hold a valid driving licence.
• Strong interpersonal and negotiation skills.
• Positive, results-driven team player.

Responsibilities

• Build quality business relationships with new and existing accounts.
• Conduct daily face-to-face sales meetings to maintain and develop relationships with distributors, resellers, and agents.
• Identify existing customers with high growth potential and create a roadmap for their further development.
• Identify new business opportunities and complete sales planning schedule.
• Utilise strategies to win new business on a continuous and consistent basis.
• Engage in consultative selling by identifying customers’ needs and provide a Portwest solution to meet those needs.
• Develop clear and effective written proposals/quotations for current and prospective customers.
• Focus on selling new Portwest products by bringing samples to each meeting.
• Ensure effective after meeting follow up to close sales.
• Conduct ongoing development of market intelligence, including marketing events such as trade shows, seminars, exhibitions, and journals which is fed back to the business.
• Promote distributor promotions on our products with end users.

Skills

PPE/Safety sales

Channel sales

Negotiation

Interpersonal skills

Travel willingness

Driving licence

Team player

Job description

PORTWEST, a leading global manufacturer of safety wear, workwear and PPE is currently seeking applications for the position of Area Sales Manager covering Singapore & Malaysia on a full time, permanent basis, reporting to the Business Development Manager. The successful candidate will be based in Singapore. Founded in 1904, Portwest has become one of the fastest growing workwear companies in the world currently employing over 6,000 staff worldwide. With 1400 styles across more than 20 ranges, we design, manufacture and distribute market leading workwear, safety wear and PPE in fully owned production facilities. We’re on a mission to become the world’s most requested PPE and Safety Wear Brand.

Job Summary

As the Area Sales Manager for Singapore & Malaysia, you will bring your PPE and/or workwear sales experience to sell Portwest products to distributors in the territory. As Area Sales Manager you will open new and develop existing distribution channels in this fast-paced outside sales position. You should be able to work well alone and collaborate with the Regional Sales Manager to continue to build upon the company’s success in the region.

Key Responsibilities

• Build quality business relationships with new and existing accounts.
• Conduct daily face-to-face sales meetings to maintain and develop relationships with distributors, resellers, and agents.
• Identify existing customers with high growth potential and create a roadmap for their further development.
• Identify new business opportunities and complete sales planning schedule.
• Utilise strategies to win new business on a continuous and consistent basis.
• Engage in consultative selling by identifying customers’ needs and provide a Portwest solution to meet those needs.
• Develop clear and effective written proposals/quotations for current and prospective customers.
• Focus on selling new Portwest products by bringing samples to each meeting.
• Ensure effective after meeting follow up to close sales.
• Conduct ongoing development of market intelligence, including marketing events such as trade shows, seminars, exhibitions, and journals which is fed back to the business.
• Promote distributor promotions on our products with end users.

Requirements

• 2 – 5 years' experience selling P.P.E, workwear or safety wear.
• Experience selling on behalf of a manufacturer, distributor, reseller or agent.
• Sales experience in a related industry; Automotive, Tools, Chemicals, MRO’s, etc.
• Drive to continue sales growth of Portwest through field sales.
• Clean driving licence and willingness to travel throughout your designated region.
• Strong interpersonal and negotiating skills
• Positive attitude with a winning mentality
• Excellent team player

Company Awards

• Great Place To Work 2024
• Private Irish Business of the year – Export Industry Awards 2025
• Silver Ecovadis Sustainability Rating 2025

Applicants must have a right to live and work in the relevant jurisdiction.

Portwest is an equal opportunity employer. All applicants will be considered for employment without attention to age, gender, race, religion, sexual orientation, civil status, veteran status, family status, disability status or membership of a minority group.