APAC Marketing Lead: Brand, Pipeline & Remote

Optro; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Optro in Singapore seeks a Head of APAC Marketing to own end-to-end regional go-to-market, adapting our global playbook to APAC realities and building a durable market presence across enterprise accounts.

You will lead demand generation, field and partner marketing, and ABM, working closely with sales to drive pipeline. The role requires localization, strong leadership, and 20–30% travel across APAC; a strategic, hands-on leader is required.

Qualifications

• 10+ years in enterprise B2B GTM, with meaningful experience in APAC marketing roles.
• Demonstrated capability to influence executive leadership (VP/C-suite) and navigate complex cross-functional matrix structures between HQ and regional hubs.
• Builder who can drive hands-on execution alongside establishing operational and strategic foundations.
• Deep domain familiarity with regional enterprise buying behaviors, compliance environments, and localized sales cycles across APAC markets inclusive of Japan.
• Fluent in English; able to operate credibly across cultures and navigate nuances between them.
• Demonstrated experience across a mix of demand generation, field marketing, partner marketing, and events.
• Experience building and executing partner marketing programs.
• Strong operator who’s comfortable building in an environment where not everything is defined.
• Collaborative and low-ego; willing to roll up sleeves and push back when needed.
• Willing to travel across the region 20-30%.
• Bonus Points: Experience in the GRC or Internal Audit space; existing relationships with APAC Internal Audit or Risk associations.

Responsibilities

• Own APAC marketing end-to-end; from brand presence, demand generation, partner marketing, events, to customer case studies. Tailor strategy and global programs to regional nuances, regulatory landscapes, market maturities and build local programs where gaps exist.
• Partner with APAC sales leadership and account teams to align marketing activity to pipeline priorities and key target accounts.
• Own vertical ABM strategy and run targeted campaigns grounded in real customer outcomes.
• Localize core positioning and messaging for APAC, working with product marketing; lead translation and localization where required, e.g. Japan.
• Lead APAC events strategy, including owned events and third-party sponsorships; manage a portfolio of events across sponsored, hosted and digital to generate pipeline.
• Build and drive APAC partner marketing in lockstep with US-based partners; develop co-marketing programs with alliance partners to extend reach.
• Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, field enablement.
• Track and report on pipeline contribution and marketing performance for the region; continuously optimize.
• Manage regional marketing budget allocation, driving ROI across localized demand gen, events, and alliance marketing.

Job description

Optro in Singapore seeks a Head of APAC Marketing to own end-to-end regional go-to-market, adapting our global playbook to APAC realities and building a durable market presence across enterprise accounts.

You will lead demand generation, field and partner marketing, and ABM, working closely with sales to drive pipeline. The role requires localization, strong leadership, and 20–30% travel across APAC; a strategic, hands-on leader is required.