APJ Channel & Partner Marketing Lead

Veeam; Singapore; On-site; SGD 110,000 - 180,000; Full time

Benefits offered by this job

Vacation days

Private medical

Dental insurance

Wellbeing allowance

Life and accident insurance

Learning and development

Job summary

Veeam is seeking an APJ Channel Marketing Manager to lead partner-centric marketing across Asia Pacific & Japan. You will craft regional strategies, coordinate with Global Partner Marketing, and drive demand through joint campaigns, MDF investments, and enablement programs.

You will partner with sales, product marketing, and digital teams to ensure regional priorities translate into scalable go-to-market programs, campaigns, and events that accelerate partner-sourced pipeline.

Qualifications

• 5-8+ years in channel/partner marketing or allied fields.
• Experience managing complex partner ecosystems across APJ markets.
• Proven track record in demand generation, digital marketing, events, and partner enablement.

Responsibilities

• Develop and execute the APJ channel marketing strategy aligned to regional revenue and partner growth.
• Design joint campaigns, MDF/PMDF funding, and co-branded activities with partners.
• Enable local teams with content, tools, and playbooks to drive partner-led growth.
• Collaborate with Channel Sales, Alliances, and Product Marketing to ensure aligned campaigns.

Skills

Channel marketing

Partner marketing

Demand generation

Campaign management

Stakeholder management

Cross-functional collaboration

Data-driven decision making

Time zone coordination

Education

Bachelor’s degree in Marketing/Business

Tools

Marketing automation

CRM systems

Job description

Veeam is seeking an APJ Channel Marketing Manager to lead partner-centric marketing across Asia Pacific & Japan. You will craft regional strategies, coordinate with Global Partner Marketing, and drive demand through joint campaigns, MDF investments, and enablement programs.

You will partner with sales, product marketing, and digital teams to ensure regional priorities translate into scalable go-to-market programs, campaigns, and events that accelerate partner-sourced pipeline.