APAC Senior Media Planner — Paid Social & Commerce

Wpp Group; Singapore; Hybrid; SGD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media is hiring a Senior Associate, Media Planning, APAC to drive paid social and commerce advertising for a major FMCG beauty client. You will own day‑to‑day execution across Meta, TikTok and retail media, ensuring campaigns go live, perform, and scale with data‑driven optimisations.

You will collaborate with brand, e‑commerce, creative and platform teams, translating plans into live campaigns across dynamic digital channels while delivering clear insights for continual improvement.

Qualifications

• 2–4 years of experience in paid social, digital media or e‑commerce advertising.
• Hands-on with Meta Ads Manager and TikTok Ads Manager.
• Familiarity with Amazon Ads platform is an advantage.
• Strong understanding of campaign setup, audience targeting, budgets, bidding, pacing and tracking.
• Proficiency in Excel/Google Sheets for data analysis and reporting.
• Ability to interpret campaign performance and identify optimization opportunities.
• Attention to detail, communication and time management.
• Proactive, analytical and eager to learn evolving media platforms and trends.

Responsibilities

• Set up and launch campaigns in Meta, TikTok and other channels based on approved media plans.
• Perform pre-launch QA checks for campaigns, assets, links and budgets.
• Implement approved changes and optimisations as directed by the manager.
• Monitor delivery, spend and pacing; identify issues and escalate when needed.
• Pull data, maintain trackers and prepare performance reports with key media metrics.
• Analyse results and summarize trends to guide the account team.
• Coordinate with internal teams to gather inputs and assets on time.
• Stay updated on platform changes and best practices and share summaries with the manager.

Skills

Paid social advertising

Campaign management

Campaign analytics

Cross-functional collaboration

Data-driven decisions

Tools

Meta Ads Manager

TikTok Ads Manager

Amazon Ads

Job description

WPP Media is hiring a Senior Associate, Media Planning, APAC to drive paid social and commerce advertising for a major FMCG beauty client. You will own day‑to‑day execution across Meta, TikTok and retail media, ensuring campaigns go live, perform, and scale with data‑driven optimisations.

You will collaborate with brand, e‑commerce, creative and platform teams, translating plans into live campaigns across dynamic digital channels while delivering clear insights for continual improvement.