APAC Marketing Manager (Confectionary)

Partners Consulting; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Partners Consulting seeks an APAC Marketing Manager for a leading global consumer brand to drive brand growth and regional performance across Asia-Pacific markets.

You will develop regional marketing strategies, lead product launches, and collaborate with distributors, commercial teams, and global stakeholders to strengthen brand visibility and consumer demand across multiple markets.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
• 7+ years of marketing experience in FMCG or consumer goods is preferred.
• Strong APAC regional experience with distributors and retail customers.
• Proven track record managing established consumer brands within global brand frameworks.
• Experience in entrepreneurial or high-growth environments is advantageous.

Responsibilities

• Develop and execute the APAC marketing strategy and annual plan, adapting global guidelines to local markets.
• Partner with commercial teams, distributors, and key partners to drive consumer, trade marketing, and promotional initiatives.
• Lead marketing activities for new product launches, including market assessment and post-launch reviews.
• Manage the regional A&P budget and measure ROI.
• Develop trade marketing programs across key retail channels with strong in-store/online execution.
• Analyze market trends to identify growth opportunities and provide recommendations.
• Collaborate with global HQ, R&D, and other functions on regional initiatives.
• Ensure consistent brand guidelines and localization across APAC markets.
• Develop digital, social media, activation, and brand-building initiatives across markets.

Skills

Brand management

Trade marketing

New product launches

Budget management

Analytics

Stakeholder management

English-Mandarin bilingual

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Excel

BI/Reporting tools

Job description

Our client, a leading global consumer brand, is seeking an APAC Marketing Manager to drive brand growth and commercial performance across the Asia-Pacific region. This role will develop and implement regional marketing strategies, lead product launches, and work closely with distributors, commercial teams, and global stakeholders to strengthen brand visibility and consumer demand across multiple markets.

Responsibilities

• Develop and execute the APAC marketing strategy and annual marketing plan, adapting global brand guidelines to local market opportunities.
• Partner with commercial teams, distributors, and key business partners to develop consumer, trade marketing, and promotional initiatives that support sales growth.
• Lead marketing activities for new product launches, including market assessment, positioning, pricing support, launch planning, communication materials, and post-launch reviews.
• Manage the regional A&P budget, ensuring effective resource allocation and measurement of marketing effectiveness and ROI.
• Develop trade marketing programs and customer-specific initiatives across key retail channels, ensuring strong in-store and online execution.
• Analyze market, category, consumer, competitor, and channel trends to identify growth opportunities and provide actionable recommendations.
• Monitor marketing and promotional performance using relevant sales and marketing KPIs, applying learnings to improve future activities.
• Collaborate with global headquarters, R&D, and other functions on product innovation, packaging, communications, and regional initiatives.
• Ensure consistent implementation of brand guidelines, visual identity, and positioning principles across APAC markets while identifying appropriate opportunities for localization.
• Develop digital, social media, consumer activation, and brand-building initiatives across different markets and channels.
• Manage external agencies, suppliers, and marketing partners to ensure quality, cost effectiveness, and timely execution.
• Support distributors and commercial teams with marketing tools, presentations, product information, and launch materials.
• Identify potential brand partnerships, collaborations, and new marketing opportunities to strengthen awareness and consumer engagement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
• Minimum 7 years of relevant marketing experience, preferably within FMCG, food, confectionery, or consumer goods industries.
• Strong regional APAC experience, particularly working with distributors and retail customers across multiple markets.
• Proven track record managing established consumer brands within global brand frameworks and corporate guidelines.
• Experience in entrepreneurial, challenger-brand, or high-growth environments is highly advantageous.
• Strong commercial mindset with hands-on experience in brand management, trade marketing, new product launches, and A&P budget management.
• Strong analytical and presentation skills, with proficiency in Excel and preferably BI or reporting tools.
• Excellent stakeholder management skills with the ability to work effectively across different countries, cultures, and functions.
• Fluency in written and spoken English and Mandarin Chinese is required, due to working closely with Chinese-speaking counterparts in North Asia
• Adaptable, entrepreneurial, and results-oriented with the ability to operate effectively in a fast-paced regional environment.

(License No: 21S0597; Registration No: R1876586)