APAC Regional Marketing Lead: Growth & Strategy

Project Management Institute, Inc.; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Project Management Institute, Inc. is seeking a Regional Head of Marketing, APAC to strategically execute the regional marketing plan and drive growth across the region.

This role collaborates with regional and country teams, as well as Brand & Product Marketing, to activate programs that boost brand impact and conversions. The ideal candidate has 10+ years of marketing experience in global settings, strong leadership, and the ability to tailor assets for local markets while maintaining PMI's

Qualifications

• Bachelor's degree in marketing or equivalent, MBA preferred.
• Minimum of 10 years of marketing experience; regional or global experience required.
• Experience in a sales environment within a growing global organization or similar product environment.
• Ability to develop high-level marketing strategies and drive growth initiatives.
• Proven vendor management and collaboration across the organization.

Responsibilities

• Assist in executing regional marketing strategy and development plans to drive regional revenue and conversions.
• Collaborate with Brand & Product Marketing to activate regional programs.
• Identify regional growth opportunities, customer trends, and competitive activities.
• Drive campaigns with a growth mindset, enable sales, and support pipeline growth with the sales teams.
• Manage direct agency relationships for regional campaigns and localization.
• Serve as the central regional marketing contact and escalate to Regional MD as needed.
• Support regional teams to customize assets for local markets and provide coaching to regional marketing staff.
• Define locally meaningful activities to raise PMI awareness and lead generation, aligning regional priorities.

Skills

Marketing strategy

Cross-functional collaboration

Growth marketing

Lead generation

Vendor management

English communication

Education

Bachelor's degree in marketing or equivalent

MBA preferred

Job description

Project Management Institute, Inc. is seeking a Regional Head of Marketing, APAC to strategically execute the regional marketing plan and drive growth across the region.

This role collaborates with regional and country teams, as well as Brand & Product Marketing, to activate programs that boost brand impact and conversions. The ideal candidate has 10+ years of marketing experience in global settings, strong leadership, and the ability to tailor assets for local markets while maintaining PMI's