APAC Regional Marketing & Ecommerce Strategy Leader

Hilton; Singapore; On-site; SGD 280,000 - 420,000; Full time

Job summary

Hilton seeks a Senior Director, Regional Marketing & eCommerce for APACx to shape regional strategy across Asia Pacific markets outside Greater China. You will set the discipline strategy, operating model, growth priorities and performance standards to capture demand, grow direct and digital revenue, and improve marketing ROI.

You will lead a cross-functional team and partner with Marketing, Loyalty and regional leaders to translate insights into actionable plans and omnichannel strategies that

Qualifications

• 12+ years of regional, international or global marketing, digital commerce, eCommerce, revenue growth or a closely related commercial discipline.
• At least 5 years leading multi-market teams, cross-functional teams or complex regional programs in a matrixed multinational organization.
• Proven experience setting strategy and improving business performance across multiple markets, brands, channels or customer segments.
• Strong understanding of eCommerce and digital performance levers, including demand generation, conversion, acquisition efficiency, channel mix, marketplaces or direct-to-consumer models.
• Demonstrated financial and analytical capability, including forecasting, investment prioritization, performance measurement, business cases and translating data into decisions.
• Experience influencing senior leaders, owners, franchisees, agencies and market teams without relying solely on direct authority.
• Ability to travel approximately 25% across APAC and internationally.

Responsibilities

• Own the APACx Marketing and eCommerce performance strategy and market-level growth plans with clear accountability.
• Lead regional performance management across direct, digital and other demand-capture channels with key metrics.
• Build multi-year capability and operating-model roadmaps for planning, measurement, and market enablement.
• Set the regional approach to scenario planning, budget phasing and business cases balancing near-term delivery with growth.
• Engage regularly with Regional Commercial, Revenue Management, Distribution and on-property leaders to translate insights into revenue and channel outcomes.
• Lead, coach and develop a distributed team of regional Marketing and eCommerce strategists and consultants.

Skills

Leadership

Strategic thinking

Digital marketing

Analytics

Stakeholder influence

Team management

Travel readiness

Education

Bachelor's degree in Marketing, Business, Communications, Economics, Analytics or a related field

Job description

Hilton seeks a Senior Director, Regional Marketing & eCommerce for APACx to shape regional strategy across Asia Pacific markets outside Greater China. You will set the discipline strategy, operating model, growth priorities and performance standards to capture demand, grow direct and digital revenue, and improve marketing ROI.

You will lead a cross-functional team and partner with Marketing, Loyalty and regional leaders to translate insights into actionable plans and omnichannel strategies that