APAC Regional Marketing & eCommerce Leader

Hilton; Singapore; Hybrid; SGD 260,000 - 360,000; Full time

Job summary

Hilton is seeking a Senior Director, Regional Marketing & eCommerce – APACx to lead the marketing and digital strategy across Asia Pacific outside Greater China. You will translate consumer insight and market context into growth plans, align with Marketing, Loyalty and regional partners, and drive demand, direct revenue and loyalty outcomes.

The role requires building a high-performing regional team, establishing accountable processes, and collaborating with Operations, Commercial, Finance and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Economics, Analytics or a related field.
• 12+ years of progressive experience in regional, international or global marketing, digital commerce, eCommerce, revenue growth or a closely related commercial discipline.
• At least 5 years leading multi-market teams, cross-functional teams or complex regional programs in a matrixed multinational organization.
• Proven experience setting strategy and improving business performance across multiple markets, brands, channels or customer segments.
• Strong understanding of eCommerce and digital performance levers, including demand generation, conversion, acquisition efficiency, channel mix, marketplaces or direct-to-consumer models.
• Demonstrated financial and analytical capability, including forecasting, investment prioritization, performance measurement, business cases and translating data into decisions.
• Experience influencing senior leaders, owners, franchisees, agencies and market teams without relying solely on direct authority.
• Ability to travel approximately 25% across APAC and internationally.

Responsibilities

• Own the APACx Marketing and eCommerce performance strategy, translating enterprise and area priorities into market-level growth plans, targets, investment choices and clear accountability.
• Lead regional performance management across direct, digital and other demand-capture channels, using revenue, conversion, acquisition, cost, contribution and channel-shift metrics to identify opportunities and remove barriers to growth.
• Build multi-year capability and operating-model roadmaps covering planning, measurement, consulting, media effectiveness, channel optimization, test-and-learn practices, automation and market enablement.
• Set the regional approach to scenario planning, budget phasing and business cases, balancing near-term commercial delivery with sustainable customer and channel growth.
• Engage regularly with Regional Commercial, Revenue Management, Distribution and on-property commercial leaders to review performance, identify demand and conversion opportunities, align marketing investments to business needs, and translate insights into measurable revenue, channel and share outcomes.
• Lead, coach and develop a distributed team of regional Marketing and eCommerce strategists and consultants, creating a culture of commercial ownership, curiosity, pace and high-quality decision-making.

Skills

Strategic leadership

Multi-market leadership

Cross-functional collaboration

Stakeholder influence

Travel readiness

Education

Bachelor’s degree in Marketing, Business, Communications, Economics, Analytics or related field

MBA or advanced degree in Marketing, Business, Analytics or related discipline

Tools

CRM systems

Job description

Hilton is seeking a Senior Director, Regional Marketing & eCommerce – APACx to lead the marketing and digital strategy across Asia Pacific outside Greater China. You will translate consumer insight and market context into growth plans, align with Marketing, Loyalty and regional partners, and drive demand, direct revenue and loyalty outcomes.

The role requires building a high-performing regional team, establishing accountable processes, and collaborating with Operations, Commercial, Finance and