APAC PR Lead — Gaming & Tech, AI-Driven

RAZER (ASIA-PACIFIC) PTE. LTD.; Singapore; Presencial; SGD 90 000 - 150 000; Tempo integral

Resumo da oferta

RAZER (ASIA-PACIFIC) PTE. LTD. is seeking a PR Manager / Senior PR Manager to lead public relations across APAC from Singapore.

You will own regional PR strategy and work with global PR teams and local marketing to drive impactful media coverage for Razer's brands, products and services. You will develop APAC media relationships, manage cross-market campaigns, and leverage AI tools to streamline monitoring, research, reporting and insights.

Qualificações

• 4-6+ years of PR experience (Manager) or 6-10+ years (Senior Manager) ideally in gaming, tech, consumer electronics or lifestyle.
• Established media relationships in APAC, with Singapore focus.
• Experience collaborating with global PR teams in a matrix organization.
• Strong communication, organizational and stakeholder management skills.
• Comfortable using AI tools to improve productivity and insights.

Responsabilidades

• Lead and manage APAC PR strategy, partnering with local marketing managers to deliver positive media coverage across markets.
• Work closely with the global PR team to align on messaging and campaigns, translating global goals into clear execution plans for local teams.
• Develop deep expertise in Razer's products and services; organize and execute media briefings, product demos, and press engagements.
• Build and maintain strong media relationships, with a particular focus on Singapore-based media.
• Drive internal communications to ensure regional teams are aligned on messaging priorities, major announcements, and key events.
• Regularly surface and share local market PR wins and achievements with HQ to ensure regional visibility.
• Use AI tools to enhance PR workflows, including media monitoring, research, reporting, and insights generation.
• Stay closely connected to gaming culture, esports, and consumer tech trends to inform storytelling and media strategy.

Conhecimentos

PR experience

APAC markets

Media relations

Global collaboration

Communication

Stakeholder management

AI tools

Gaming awareness

Descrição da oferta de emprego

RAZER (ASIA-PACIFIC) PTE. LTD. is seeking a PR Manager / Senior PR Manager to lead public relations across APAC from Singapore.

You will own regional PR strategy and work with global PR teams and local marketing to drive impactful media coverage for Razer's brands, products and services. You will develop APAC media relationships, manage cross-market campaigns, and leverage AI tools to streamline monitoring, research, reporting and insights.