APAC GTM & Product Strategy Leader (Gaming)

Razer (Asia-Pacific) Pte. Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Razer (Asia-Pacific) Pte. Ltd in Singapore seeks a senior Product Marketing professional to lead GTM strategy across APAC. You will shape product positioning, conduct in-depth market research, and drive go-to-market readiness in key markets.

You will monitor industry trends, translate insights into actionable recommendations, and collaborate with Sales, Marketing, and Operations to meet commercial goals. Experience with NPI and product lifecycle is preferred.

Qualifications

• Bachelor’s degree in business, marketing, or a related field.
• 8–10 years of experience in product marketing, GTM strategy, or related field.
• Strong analytical skills with a data-driven mindset.

Responsibilities

• Develop and execute GTM strategies for APAC product launches.
• Monitor market trends, competitors, and customer needs to influence roadmap.
• Manage product lifecycle from launch to end-of-life, tracking performance.

Skills

GTM strategy

Product marketing

Cross-functional collaboration

Data-driven mindset

NPI project management

Education

Bachelor’s degree in business/marketing

Tools

Market research

Job description

Razer (Asia-Pacific) Pte. Ltd in Singapore seeks a senior Product Marketing professional to lead GTM strategy across APAC. You will shape product positioning, conduct in-depth market research, and drive go-to-market readiness in key markets.

You will monitor industry trends, translate insights into actionable recommendations, and collaborate with Sales, Marketing, and Operations to meet commercial goals. Experience with NPI and product lifecycle is preferred.