APAC Growth & Brand Director

Razer (Asia-Pacific) Pte. Ltd; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

Razer is seeking a senior regional marketing leader to drive marketing strategy and execution across Asia-Pacific. The role involves leading cross-functional teams, shaping regional campaigns, and ensuring alignment with global objectives to maximize growth and brand impact.

You will collaborate with regional and global partners, manage budgets, and guide initiatives from concept through performance review.

Responsibilities

• Objective based leadership role measured by key results: responsible for development and execution of regional marketing strategies and overseeing daily activities.
• Develop and execute New Product Introduction (NPI) marketing plans and sustain programs to support sales and revenue goals.
• Manage communication, workflow and priorities with regional HQ marketing teams.
• Collaborate with regional/global teams to localize or develop product campaign assets.
• Manage regional marketing budget; drive execution within budget and maximize ROI.
• Demonstrate technical and creative marketing skills to build relationships with key retail partners.
• Coordinate with regional distributor and channel partners on co-marketing activities with agencies and partners.
• Plan and execute Razer participation in regional industry or store events.
• Research and analyze financial, technological, and demographic factors to capitalize on market opportunities.
• Lead efforts in market share growth in core categories.
• Provide regular weekly reporting of marketing calendar and outcomes against targets.

Job description

Razer is seeking a senior regional marketing leader to drive marketing strategy and execution across Asia-Pacific. The role involves leading cross-functional teams, shaping regional campaigns, and ensuring alignment with global objectives to maximize growth and brand impact.

You will collaborate with regional and global partners, manage budgets, and guide initiatives from concept through performance review.