Public Relations Manager

RAZER (ASIA-PACIFIC) PTE. LTD.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

RAZER (ASIA-PACIFIC) PTE. LTD. is seeking a PR Manager / Senior PR Manager to lead public relations across APAC from Singapore.

You will own regional PR strategy and work with global PR teams and local marketing to drive impactful media coverage for Razer's brands, products and services. You will develop APAC media relationships, manage cross-market campaigns, and leverage AI tools to streamline monitoring, research, reporting and insights.

Qualifications

• 4-6+ years of PR experience (Manager) or 6-10+ years (Senior Manager) ideally in gaming, tech, consumer electronics or lifestyle.
• Established media relationships in APAC, with Singapore focus.
• Experience collaborating with global PR teams in a matrix organization.
• Strong communication, organizational and stakeholder management skills.
• Comfortable using AI tools to improve productivity and insights.

Responsibilities

• Lead and manage APAC PR strategy, partnering with local marketing managers to deliver positive media coverage across markets.
• Work closely with the global PR team to align on messaging and campaigns, translating global goals into clear execution plans for local teams.
• Develop deep expertise in Razer's products and services; organize and execute media briefings, product demos, and press engagements.
• Build and maintain strong media relationships, with a particular focus on Singapore-based media.
• Drive internal communications to ensure regional teams are aligned on messaging priorities, major announcements, and key events.
• Regularly surface and share local market PR wins and achievements with HQ to ensure regional visibility.
• Use AI tools to enhance PR workflows, including media monitoring, research, reporting, and insights generation.
• Stay closely connected to gaming culture, esports, and consumer tech trends to inform storytelling and media strategy.

Skills

PR experience

APAC markets

Media relations

Global collaboration

Communication

Stakeholder management

AI tools

Gaming awareness

Job description

Job Responsibilities :

Razer is looking for a PR Manager / Senior PR Manager to lead public relations across APAC (Japan, Korea, Australia, Southeast Asia, India, Taiwan, and Hong Kong). Based in Singapore, this role owns regional PR strategy and execution, working closely with global PR and local market marketing teams to drive impactful, consistent media coverage for Razer's brand, products, and services.

Key Responsibilities

• Lead and manage APAC PR strategy, partnering with local marketing managers to deliver positive media coverage across markets.




• Work closely with the global PR team to align on messaging and campaigns, translating global goals into clear execution plans for local teams.




• Develop deep expertise in Razer's products and services; organize and execute media briefings, product demos, and press engagements.




• Build and maintain strong media relationships, with a particular focus on Singapore-based media.




• Drive internal communications to ensure regional teams are aligned on messaging priorities, major announcements, and key events.




• Regularly surface and share local market PR wins and achievements with HQ to ensure regional visibility.




• Use AI tools to enhance PR workflows, including media monitoring, research, reporting, and insights generation.




• Stay closely connected to gaming culture, esports, and consumer tech trends to inform storytelling and media strategy.

Pre-Requisites :

• 4-6+ years of PR experience (Manager) or 6-10+ years (Senior Manager), ideally in gaming, tech, consumer electronics, or lifestyle.




• Proven experience managing PR across multiple APAC markets.




• Established media relationships in Singapore; broader APAC media experience is a plus.




• Experience collaborating with global PR teams in a matrix organization.




• Strong communication, organizational, and stakeholder management skills.




• Comfortable using AI tools to improve productivity and insights.




• Passion for gaming preferred; otherwise, a solid understanding of gaming, esports, and consumer tech is required.