APAC Paid Media Strategy & Operations Lead

TikTok Inc.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

TikTok Inc. is seeking an APAC Paid Media Operations Lead to drive multi-channel media strategy and ensure operational excellence across APAC campaigns.

You will collaborate with internal teams, agencies and partners to optimize spend and performance, while advancing processes and capabilities within the paid media team. Ideal candidates will have strong data analytics, campaign operations experience, and the ability to work autonomously or with cross-functional teams to align with global and

Qualifications

• Bachelor’s degree in marketing/advertising/tech/media.
• Significant experience in media planning and buying offline and online.
• Experience with international teams and familiarity with APAC markets (Korea/Japan preferred).
• Campaign operations, media implementation or performance optimization background.
• Strong communication and coordination skills.

Responsibilities

• Lead APAC paid media campaign delivery with internal teams, agencies and partners.
• Drive multi-channel media strategy and optimize performance using data-driven insights.
• Collaborate with cross-functional teams to develop briefs and oversee media buys.
• Develop and improve campaign operations processes, tools and workflows.
• Provide strategic guidance and escalation handling for campaign changes.

Skills

Media planning

Campaign optimization

Data-driven decision making

Communication

Cross-functional collaboration

Project management

Education

Bachelor’s degree or above in marketing/advertising/tech/media

Job description

TikTok Inc. is seeking an APAC Paid Media Operations Lead to drive multi-channel media strategy and ensure operational excellence across APAC campaigns.

You will collaborate with internal teams, agencies and partners to optimize spend and performance, while advancing processes and capabilities within the paid media team. Ideal candidates will have strong data analytics, campaign operations experience, and the ability to work autonomously or with cross-functional teams to align with global and