Ad Measurement & Insights Lead

TIKTOK PTE. LTD.; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

TikTok PTE. LTD. Singapore is seeking a data analytics professional to lead measurement and analytics efforts for advertising campaigns. You will design measurement strategies, build insights, and deliver data-driven recommendations to improve ROI.

The role requires strong SQL/Python/R skills, experience with large data environments, and collaboration with cross-functional teams to optimize ad performance and product experimentation.

Qualifications

• Bachelor's degree in a quantitative field (statistics, maths, economics, CS) or equivalent.
• Proven experience in Data Science, Data Analysis, Measurement, or related field.
• Strong analytical and problem-solving skills; ability to interpret complex data and communicate insights.

Responsabilités

• Collaborate with sales and measurement teams to develop measurement strategies that drive business growth.
• Lead ideation and prototyping of custom insights, ad effectiveness analysis, or tooling for large-scale data environments.
• Design and test bidding, targeting, and optimisation methods to support product development.
• Track and report advertiser performance metrics to support adoption of measurement solutions.
• Develop dashboards, reports and tools to track SoT, KPIs and campaign effectiveness.

Connaissances

Analytics

Digital advertising

Cross-functional collaboration

Statistical methods

Experiment design

Formation

Bachelor's degree in a quantitative field

Outils

SQL

Hive

R

Python

Tableau

Power BI

Description du poste

TikTok PTE. LTD. Singapore is seeking a data analytics professional to lead measurement and analytics efforts for advertising campaigns. You will design measurement strategies, build insights, and deliver data-driven recommendations to improve ROI.

The role requires strong SQL/Python/R skills, experience with large data environments, and collaboration with cross-functional teams to optimize ad performance and product experimentation.