APAC Media & Performance Strategist

NOVO NORDISK PHARMA (SINGAPORE) PTE LTD; Singapore; Vor Ort; SGD 180.000 - 260.000; Vollzeit

Zusammenfassung

NOVO NORDISK PHARMA (SINGAPORE) PTE LTD seeks a Senior Media & Performance Manager to lead APAC media strategy and investment across priority markets. You will connect paid, owned and partner channels into a unified journey, driving sharper investment decisions and compliant execution that supports health outcomes.

You will guide budget setting, measurement frameworks, and cross-market collaboration, with a focus on privacy, brand safety and regulatory alignment.

Qualifikationen

• Bachelor's degree or equivalent in marketing, communications, business, media, data & analytics or related discipline.
• Senior experience leading integrated media, digital performance or marketing effectiveness across multiple markets.
• Proven track record of media strategies and investment plans with clear business value.
• Experience with budgets, revenue generation, agency ecosystems and complex approvals in APAC markets.
• Expertise in data analytics, measurement, attribution, experimentation and dashboards.
• Experience in regulated environments with privacy and brand safety standards.
• Fluency in English; additional APAC languages (e.g., Japanese or Korean) a plus.

Aufgaben

• Set the direction for APAC media and performance, translating priorities into annual and campaign plans across markets and partners.
• Lead budget setting and scenario planning across base, expanded, and extension scenarios.
• Design channel roles, audience strategy, and buying approaches balancing reach and action intent.
• Oversee agency briefs, negotiations, contracts and quality assurance for plans.
• Establish a single measurement framework with dashboards and reviews using incrementality testing or MMM.
• Coordinate with PR, creators, KOLs/DOLs, HCP engagement and owned experiences to move audiences from awareness to informed action.
• Ensure all media activity complies with Novo Nordisk standards and regulatory guidelines.

Kenntnisse

Senior media leadership

Media strategy

Budget ownership

Agency negotiations

Stakeholder management

Data analytics

Measurement

APAC language skills

English fluency

Regulated environment

Ausbildung

Bachelor's degree in Marketing/Communications/Business/Media/Data & Analytics

Postgraduate qualifications in marketing/digital media/analytics or business

Jobbeschreibung

NOVO NORDISK PHARMA (SINGAPORE) PTE LTD seeks a Senior Media & Performance Manager to lead APAC media strategy and investment across priority markets. You will connect paid, owned and partner channels into a unified journey, driving sharper investment decisions and compliant execution that supports health outcomes.

You will guide budget setting, measurement frameworks, and cross-market collaboration, with a focus on privacy, brand safety and regulatory alignment.