APAC Marketing & eCommerce Launch Consultant

Hilton; Singapore; On-site; SGD 100,000 - 180,000; Full time

Job summary

Hilton in Singapore is seeking an experienced Marketing & eCommerce Consultant to accelerate pre-opening and opening efforts for new hotels across Asia Pacific. You will advise on positioning, GTM strategy, and brand-aligned marketing plans while ensuring digital readiness across Hilton channels and OTAs.

You will collaborate with regional teams to drive campaigns, develop tools and playbooks, and support scalable opening processes.

Qualifications

• Bachelor’s degree in content strategy, marketing, communications, or related field.
• 5+ years of experience.
• Strong leadership skills and ability to influence others at all levels in a matrixed environment, working across teams to move projects forward
• Excellent project management skills, including the ability to manage details and deliverables, anticipate potential roadblocks, and propose solutions to keep activities on track
• Strong prioritisation and decision‑making skills, with proven ability to manage multiple priorities and deadline‑driven projects
• Strong analytical skills and comfort working with data and spreadsheets at regional hotel level, including web analytics
• Strong judgment and proactive risk management, including the ability to identify issues early, determine when escalation is needed, and engage the right stakeholders in a timely manner
• Strategic planning ability and outcome‑focused approach
• Excellent communication and presentation skills, including the ability to present key initiatives to internal and external stakeholders
• Self‑motivated, with the ability to work independently and as part of a team
• Desire and ability to learn
• Proficient in MS Office Suite, including AI‑powered programs
• Ability to travel up to 10%, or as required

Responsibilities

• Lead Marketing & eCommerce consulting for new hotel openings and transitions across Asia Pacific excluding Greater China & Mongolia (APACx), acting as a subject matter expert and guiding multiple hotels concurrently through different stages of the pre-opening and transition lifecycle
• Consult hotels’ positioning and go-to-market strategy, aligning brand positioning, destination insights and commercial objectives to shape differentiated propositions and integrated marketing plans across pre-opening, opening and post-opening
• Drive digital and distribution readiness by ensuring hotels are accurately and effectively represented across Hilton-owned channels and key third-party platforms, including OTAs, to maximise visibility and commercial opportunities from launch
• Guide launch marketing execution and opening readiness, including photography, customer-facing campaign assets and on-property collateral, ensuring brand compliance, message clarity, quality and alignment with marketing and commercial objectives
• Lead end-to-end digital campaign consulting for new hotel openings, guiding hotels on campaign strategy, partnering with Media and agency teams on media planning and activation, translating campaign performance and learnings into optimisation and future investment recommendations
• Provide proactive and reactive performance consulting, using performance insights to identify opportunities, guide hotel teams toward relevant marketing programs and resources, and support post-opening commercial ramp-up
• Manage opening timelines, dependencies, risks and stakeholder inputs, exercising sound judgment to resolve issues independently where appropriate and elevate risks early to keep hotel launches and projects on track
• Build and maintain strong cross-functional relationships with regional Commercial, Brand, Operations and other key stakeholders to align priorities, resolve dependencies and ensure coordinated support for hotel openings
• Develop tools, resources and training that strengthen hotel Marketing & eCommerce capabilities and enable teams to execute effectively throughout the opening journey
• Drive continuous improvement and scalability by identifying opportunities to simplify processes, automate manual work, and develop or pilot frameworks, templates, tools and programmes that improve the consistency, quality and efficiency of opening support at scale
• Partner across APAC, Americas and EMEA on enterprise initiatives, representing APAC requirements and contributing to the development and optimisation of global Marketing & eCommerce tools, programmes and roadmaps

Skills

Marketing strategy

Leadership

Project management

Analytics

Communication

Travel readiness

MS Office / AI tools

Education

Bachelor’s degree in marketing or related field

Tools

MS Office Suite

AI-powered programs

Web analytics tools

Job description

Hilton in Singapore is seeking an experienced Marketing & eCommerce Consultant to accelerate pre-opening and opening efforts for new hotels across Asia Pacific. You will advise on positioning, GTM strategy, and brand-aligned marketing plans while ensuring digital readiness across Hilton channels and OTAs.

You will collaborate with regional teams to drive campaigns, develop tools and playbooks, and support scalable opening processes.