APAC Field Marketing Manager

Jumio; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Jumio in Singapore is seeking a resourceful B2B enterprise software marketer to lead APAC marketing strategy, coordinating with the global team in the U.S. You will own GTM plans, launch in new markets, and drive partner and alliance marketing.

The role requires building localized content, managing regional events, and delivering measurable pipeline. You will work with AE/BDR teams, use Salesforce analytics, and travel across APAC as needed.

Qualifications

• Proven track record in scaling growth and brand visibility for B2B software.
• Experience building APAC go-to-market strategies from scratch.
• Strong data-driven approach with ROI focus.

Responsibilities

• Own and execute APAC marketing strategy aligned with global team.
• Lead APAC GTM launches in new markets across SEA, N Asia, Australia, and Japan.
• Plan regional events and manage the regional marketing budget.
• Develop localized content and customer stories for APAC.
• Track campaigns and report ROI using Salesforce and analytics tools.
• Collaborate with AE and BDR teams to design ICP campaigns.

Skills

Growth marketing

Brand awareness

ABM (account-based marketing)

APAC marketer

Data-driven marketing

Education

Bachelor's degree preferred

Job description

Role Description:

Resourceful, experienced and results-driven B2B enterprise software marketer with a proven track record of strong partnership across go-to-market teams to boost brand visibility, accelerate pipeline, and help make the digital world safer.

Example Responsibilities

• Own and execute the marketing strategy for the APAC region, working in close coordination with the global marketing team based in the U.S.
• A proven history of building and leading APAC marketing strategies and execution from scratch.
• Experience launching GTM marketing strategies in new markets, e.g., South East Asia, North Asia, Australia, and Japan regions.
• Ability to design and run ICP account engagement campaigns in close partnership with AE and BDR teams.
• Strong experience in partner and alliance marketing – including resellers, GSIs, distributors, Big 4 firms, Oracle FSGBU, and ERP vendors.
• Plan and manage regional customer events across Geos, enhancing customer engagement and brand presence.
• Proven experience in generating marketing-sourced pipeline and executing customer roadshows that can be replicated and localised across multiple regions (e.g. Malaysia, Philippines, etc.).
• Develop and manage the regional marketing budget, ensuring efficient spend aligned with business goals.
• Track and analyze campaign performance and web analytics, optimizing activities to maximize ROI.
• Report on regional marketing performance using Salesforce and marketing analytics tools to inform stakeholders and guide strategy.
• Create compelling, localized content and customer stories, as well as region-specific thought leadership.
• Attend key industry events and internal team meetings, with occasional travel across APAC and globally.

Experience and Qualifications

• Proven experience in driving growth and brand awareness for fast-growing B2B enterprise software
• A track record of organizing prospect and customer-facing events
• A self-starter with a growth mindset – this is a standalone role based in Singapore and covering the APAC market
• Experience marketing AI solutions to organizations across APAC
• Highly data-driven with account-based Marketing experience - ability to produce insightful reporting
• Experience managing a BDR team
• Excellent written and verbal communication skills in English; Mandarin is a plus

Great to have Experience and Qualifications

• Degree-education in a relevant field is preferred, not essential
• Experience in regtech, KYC, fraud prevention, cybersecurity, biometrics, or related solutions is a strong advantage
• Additional language skills, especially Mandarin, are a plus

Jumio Values:

IDEAL: Integrity, Diversity, Empowerment, Accountability, Leading Innovation

Equal Opportunities:

Jumio is a collaboration of people with different ideas, strengths, interests and cultures. We welcome applications and colleagues from all backgrounds and of all statuses.

About Jumio:

Jumio is a B2B technology company dedicated to eradicating online identity fraud, money laundering and other financial crimes to help make the internet safer. We leverage AI, biometrics, machine learning, liveness detection and automation to create solutions that are trusted by leading brands worldwide and respected by industry thought leaders.

Jumio is the leading provider of online identity verification, eKYC and AML solutions. With a global footprint, we’re expanding the team to meet strong client demand across a range of industries including Financial Services, Travel, Sharing Economy, Fintech, Gaming, and others.

Applicant Data Privacy

We will only use your personal information in connection with Jumio’s application, recruitment, and hiring processes, as described in Jumio’s Applicant Privacy Notice. If you have any questions or comments, please send an email to [e-mail].