Field Marketing Manager - APAC

Guardsquare; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Guardsquare in Singapore is seeking a Field Marketing Manager to be our first dedicated marketing teammate in the APAC region, reporting to the CMO with regional MD support. You will adapt global campaigns and drive local demand while collaborating with teams in Leuven, Boston and Singapore.

This hands-on role offers ownership over campaigns, events, partner marketing and regional content, with a focus on measurable results and close cooperation with Sales to boost pipeline.

Qualifications

• 3–5 years of experience in B2B marketing, field marketing or demand generation.
• Experience across APAC markets.
• Experience planning and delivering both digital and in-person marketing programs.
• Strong project management and organizational skills.
• Hands-on, resourceful mindset and the ability to work independently.
• Experience partnering with Sales to support pipeline generation and campaign execution.
• A data-driven approach and an interest in measuring and improving marketing performance.
• Willingness to travel across APAC up to 20%.

Responsibilities

• Regional Marketing & Demand Generation: Adapt global campaigns, programs and content to regional markets, industries and buyer needs; Plan and execute integrated demand generation initiatives; Develop regional messaging and assets; Help manage the regional marketing budget.

Skills

B2B marketing

Field marketing

Demand generation

APAC experience

Digital campaigns

Tools

HubSpot

Job description

As Guardsquare continues to expand across Asia Pacific, we are looking for a Field Marketing Manager to join our Singapore office as our first dedicated marketing team member in the region.

Reporting to the Chief Marketing Officer (CMO), with local support from the Regional Managing Director, you will help shape and execute Guardsquare’s marketing activities across APAC. You will work closely with Marketing, Sales and Product Management teams in Leuven, Boston and Singapore to adapt global initiatives to regional markets and drive local demand.

This is a hands-on role in which you’ll have significant ownership while working alongside an experienced global marketing team that will support your growth and development. You will manage initiatives from planning through execution, including digital programs, events, partner marketing and regional content.

As the only dedicated marketing professional based in Singapore, we’re looking for someone who enjoys variety, is resourceful, and is happy to step beyond traditional marketing responsibilities, when needed, to help support our growing regional office.

What You’ll Do

Regional Marketing & Demand Generation

• Adapt global campaigns, programs and content to regional markets, industries and buyer needs.
• Plan and execute integrated demand generation initiatives, including webinars, digital campaigns and paid media.
• Develop regional messaging, presentations, and assets in collaboration with product marketing.
• Help manage the regional marketing budget.

Events & Programs

• Plan and execute all aspects of impactful regional conferences, trade shows, roundtables, dinners and other marketing events.
• Support the adoption of marketing campaigns and assets across regional sales team.
• Execute co-marketing initiatives with strategic partners and help measure campaign performance and ROI.
• Identify opportunities for regional customer success stories and case studies.
• Support upsell and cross-sell marketing initiatives.
• Adapt content and messaging to local languages, cultures, industries and market needs.

PR, Operations & Analytics

• Support the global marketing team and external agencies with regional PR initiatives including awards, media opportunities, and rapid-response activities.
• Track, analyze and report on program performance using HubSpot and other marketing tools.

What We’re Looking For

• 3–5 years of experience in B2B marketing, field marketing or demand generation, preferably within enterprise software, SaaS or cybersecurity.
• Experience working across APAC markets.
• Experience planning and executing both digital and in-person marketing programs.
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• A hands-on, resourceful mindset and the ability to work independently while collaborating across regions and functions.
• Experience partnering with Sales to support pipeline generation and campaign execution.
• A data-driven approach and an interest in measuring and improving marketing performance.
• Willingness to travel across APAC up to 20% of the time.

Nice to Have

• Experience marketing developer-focused or cybersecurity products.
• Experience with marketing automation platforms such as HubSpot.
• Knowledge of regional languages such as Mandarin, Malay or Indonesian.
• Experience working in a fast-growing international SaaS company.

What We Offer

• The opportunity to help shape Guardsquare’s marketing presence across APAC.
• Significant ownership while receiving support from an experienced global Marketing team.
• A collaborative, international working environment.
• The opportunity to work alongside leading security experts and product teams.
• Opportunities to learn, develop and grow as the business expands across the region.

Additional Information

• This is a full-time, office-based position in Singapore.
• Candidates must be legally authorized to work in Singapore at the time of application. We are unable to provide visa or work permit sponsorship for this role.

At Guardsquare, we take pride in being a diverse and multicultural company with team members representing numerous nationalities. We value different perspectives and opinions throughout the business which has contributed to our being the market leader in mobile application security.

You will be part of a dynamic team that strives for excellence and focuses on continuous education and enhancement in skills. We encourage & empower our trusted colleagues to share their opinions, actively collaborate, and continue to learn and grow.

About Guardsquare

Guardsquare offers the most complete approach to mobile application security on the market, delivering the highest level of protection, with ease. Guardsquare integrates seamlessly across the full development cycle, from mobile app security testing and code hardening to real-time threat detection and API security. Guardsquare provides enhanced mobile application security across the entire development process.

More than 1,000 customers worldwide across all major industries rely on Guardsquare to help them identify security risks and protect their mobile applications and SDKs against reverse engineering and tampering in the ever-evolving threat landscape.

Guardsquare is based in Leuven (Belgium) with offices in Ghent (Belgium), Boston (USA) and Munich (Germany).