APAC Marketing Campaign Manager

TEA EXPLORER PTE LTD; Singapore; Remote; SGD 90,000 - 130,000; Full time

Job summary

CHAGEE is seeking an APAC Marketing Manager to partner with local teams in planning, executing, and optimising campaigns across APAC. You will provide strategic recommendations, align with regional brand objectives, and share best practices while working with Brand Planning, PR, Media, CRM, Supply Chain, and other teams.

The role demands strong communication, analytics, and the ability to influence without direct authority.

Qualifications

• Strong communication and interpersonal skills with ability to influence cross-functional stakeholders
• Strong analytical skills with experience interpreting campaign performance and turning insights into actions
• Familiarity with marketing performance metrics, consumer insights and campaign measurement frameworks

Responsibilities

• Partner with local marketing teams to develop robust campaign plans aligned with regional brand strategy and local objectives
• Act as a trusted advisor throughout campaign planning and execution, providing strategic recommendations and guidance
• Review campaign proposals and plans, identify risks, gaps and opportunities for optimisation before launch
• Monitor campaign performance across assigned markets and identify opportunities to improve effectiveness through data-driven recommendations
• Consolidate campaign performance across markets and prepare regular business reviews with key insights and recommendations

Skills

Campaign planning

Cross-functional collaboration

Data analysis

Communication

Marketing metrics

Market maturity knowledge

Industry experience (F&B/Retail/FMCG)

Self-starter

Job description

Job Overview

The APAC Marketing Manager role serves as the strategic marketing partner for assigned APAC markets, providing guidance and support to local marketing teams in planning, executing and optimising marketing campaigns. This role helps strengthen campaign quality and business performance by providing strategic recommendations, facilitating cross-functional alignment, identifying optimisation opportunities, and sharing regional best practices. This role works closely with Brand Planning / Creative, PR, Media, User Operations (CRM), Supply Chain and other cross-functional teams to ensure local campaigns are commercially effective while remaining aligned with regional brand objectives.

Key Responsibilities

• Campaign Planning & Advisory: Partner with assigned local marketing teams to develop robust campaign plans that align with regional brand strategy and local business objectives
• Act as a trusted advisor throughout campaign planning and execution, providing strategic recommendations, constructive challene and guidance to improve campaign effectiveness
• Review campaign proposals and plans, identifying risks, gaps and opportunities for optimisation before launch
• Market Performance & Optimisation: Monitor campaign performance across assigned markets and identify opportunities to improve effectiveness through data-driven recommendations
• Track market performance and proactively identify trends, opportunities and areas that might require intervention
• Cross-functional Collaboration: Partner with regional Brand Planning / Creative, PR, Media, Supply Chain, User Operations and other functions to facilitate alignment and ensure local market needs are considered
• Support markets in navigating cross-functional dependencies and resolving execution challenges where required
• Knowledge Sharing: Identify and share successful campaign strategies, innovations and learnings across APAC markets to elevate overall marketing capabilities
• Promote consistency in campaign planning processes, measurement frameworks and marketing best practices
• Leverage consumer insights and competitive trends to advise local teams on campaign opportunities
• Performance Reporting: Consolidate campaign performance across assigned markets and prepare regular business reviews highlighting key insights, trends, successes and recommendations
• Present findings and strategic recommendations to regional stakeholders and market teams

Preferred Skills

• Strong communication and interpersonal skills, with demonstrated ability to influence cross-functional stakeholders and drive alignment without direct reporting authority
• Strong analytical skills, with experience interpreting campaign performance and translating insights into actionable recommendations
• Familiarity with marketing performance metrics, consumer insights and campaign measurement frameworks
• Proven ability to manage multiple campaigns and meet deadlines
• Exposure to different stages of market maturity, including both established and developing markets
• Experience working with diverse cultural and consumer landscapes across Southeast Asia and/or North Asia
• Background in the F&B, retail, FMCG or consumer-facing industries
• Self-starter and team player

About CHAGEE

At CHAGEE, our people are at the heart of the brand. Every role plays an important part in how we serve our customers and grow the business. We focus on building a workplace where people feel supported, respected, and able to do their best work. We value teamwork, open communication, and accountability, and we encourage continuous learning through training and development opportunities. As we continue to grow across the region, our team members grow with us and take on new challenges and opportunities along the way.