APAC Brand Creative Lead - AI-Driven, High-Impact

Servicenow

Singapore

Hybrid

SGD 150,000 - 190,000

Full time

14 days+

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Job summary

ServiceNow is seeking an Associate Creative Director to lead brand creative across APAC. You will shape the regional voice, align with the Core Brand team, and guide a dedicated embedded studio to raise enterprise creative standards.

You will balance strategic vision with hands-on craft, partnering with regional leads to ensure consistency while embracing local nuances. The role emphasizes bold, risk-taking creative and the use of AI-powered tools to scale output while preserving brand integrity.

Qualifications

8+ years of brand creative experience across markets.
Experience with global teams and scaling brands.
Ability to steer both creative direction and hands-on craft.
Proficiency in Adobe Creative Cloud and Figma.
Experience incorporating AI-powered tools.
Strong stakeholder communication.

Responsibilities

Serve as the creative authority for the APAC region, setting the creative ambition for the brand while protecting and evolving the ServiceNow identity across all regional marketing activity.
Partner closely with APAC regional marketing leads and the APAC Brand lead to translate business priorities into compelling, on-brand creative strategies and executions that strengthens long-term brand equity.
Collaborate with global creative leadership to ensure regional work ladders up to the global brand platform while reflecting the cultural nuances and opportunities within local APAC markets.
Champion brand consistency across the region, ensuring visual identity, messaging, and tone of voice are applied with rigor, craft and intention across all channels and touchpoints.
Oversee creative quality across a broad scope of regional work including events, campaign, social, digital, OOH, editorial design, film/motion, and executive experiences.
Direct and inspire the embedded studio team to deliver work that is both efficient and exceptional, setting clear creative direction and maintaining high standards across every output.
Act as a hands, open creative contributor when the work demands it, rolling up your sleeves to concept, design, art direct, or write alongside the team.
Bring a strong point of view to every brief, championing bold, brand-building creative beyond the expected and raise the bar for enterprise marketing across the region.
Drive adoption of AI-powered tools and workflows within the regional team and embedded studio, identifying opportunities to scale creative output, experimentation, and efficiency without compromising quality or brand integrity.