APAC B2B Marketing Communications Leader | Exec & Events

Transported Asset Protection Association Asia Pacific; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Transported Asset Protection Association Asia Pacific (TAPA APAC) seeks an experienced Marketing Communications Manager to lead marketing, communications and stakeholder engagement across the Asia Pacific region.

This strategic, execution-focused role requires strong B2B marketing, corporate communications, content development, digital and performance marketing, executive presentations and event management.

Qualifications

• Minimum 5 years of relevant professional experience in marketing, corporate communications, public relations, digital/social media marketing, conferences, exhibitions, webinars or related areas.
• A recognised Bachelor’s Degree in Marketing, Communications, Public Relations, Journalism, Business or a related discipline.
• Strong B2B marketing and corporate communications skills, including demonstrated professional writing, editing, proofreading and content-development experience.
• Proven experience managing social media and performance marketing campaigns, particularly LinkedIn and Meta.
• Working knowledge of Google Ads, SEO and Google Analytics, including the ability to interpret campaign and audience data.
• Proven ability to develop professional and persuasive Board/C-suite presentations, executive messaging, speaking notes and conference scripts.
• Experience planning, promoting and delivering corporate conferences, exhibitions and/or webinars, including coordination with speakers, partners and external stakeholders.
• Experience managing exhibition booths, onsite branding, displays and event-related communications.
• Strong copywriting, storytelling and editorial skills, with the ability to communicate complex or technical subjects clearly.
• Strong visual and creative judgement in presentation design, advertising layouts and marketing collateral.
• Experience developing video concepts, storyboards and scripts for promotional, corporate or instructional content.
• Familiarity with AI-enabled content, design, presentation or video-production tools.
• Demonstrated experience leading or supervising a team, with the ability to allocate work, guide staff and manage performance.
• Strong project-management and organisational skills, with the ability to manage multiple priorities and deadlines.
• Ability to work independently, take ownership of projects and exercise sound professional judgement.
• Strong interpersonal, stakeholder-management and presentation skills, with confidence engaging senior executives, members, partners and public-sector stakeholders.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel, Canva and relevant marketing tools.
• Experience within supply chain, logistics, transportation, security or a related B2B sector is preferred

Responsibilities

• Develop and execute integrated marketing and communications strategies aligned with TAPA APAC’s priorities.
• Strengthen brand positioning and visibility across Asia Pacific’s supply chain, logistics and security communities.
• Plan and manage B2B campaigns for membership, standards, training, certification, conferences, exhibitions, webinars and industry programmes.
• Define target audiences, communication channels, campaign schedules, KPIs and performance measures.
• Ensure consistent brand messaging and visual standards across all communication channels.
• Write, edit and manage press releases, articles, newsletters, EDMs, speeches and website content.
• Translate technical or complex information into clear content for B2B audiences.
• Coordinate media engagement and work with external PR/media partners and industry publications.
• Lead editorial planning and production of TAPA APAC’s LOOKOUT Magazine.
• Research and develop member profiles, feature stories and thought-leadership content.
• Develop professional, persuasive Board/C-suite presentations and speaking notes.
• Plan, organise and host webinars with members, partners and subject-matter experts.
• Develop webinar themes, programmes, speaker briefs, scripts, presentations and promotional campaigns.
• Coordinate speakers, moderators, rehearsals, registrations and post-event follow-up.
• Host or moderate webinars where required.

Skills

B2B marketing

Corporate communications

Content development

Digital marketing

Performance marketing

Executive presentations

Event marketing

Webinar marketing

Stakeholder engagement

Team leadership

Education

Bachelor’s Degree in Marketing/Communications/Public Relations/Journalism/Business

Tools

Google Ads

SEO tools

Google Analytics

PowerPoint

Excel

Canva

Job description

Transported Asset Protection Association Asia Pacific (TAPA APAC) seeks an experienced Marketing Communications Manager to lead marketing, communications and stakeholder engagement across the Asia Pacific region.

This strategic, execution-focused role requires strong B2B marketing, corporate communications, content development, digital and performance marketing, executive presentations and event management.