APAC Regional Marketing Communications Specialist

PANASONIC PROJECTOR & DISPLAY ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 48,000 - 80,000; Full time

Job summary

PANASONIC PROJECTOR & DISPLAY ASIA PACIFIC PTE. LTD. is seeking a proactive B2B marketing professional to support regional campaigns across Asia Pacific.

You will create content, coordinate campaigns, and ensure consistent brand messaging while collaborating with country offices, distributors and partners. The role involves events planning, regional materials localization, and handling marketing operations, with occasional travel within APAC.

Qualifications

• Diploma or bachelor’s degree in marketing, Communications, Business, or related discipline.
• 3–5 years of relevant B2B marketing experience in electronics/tech/audiovisual/display/projector industry.
• Experience supporting regional/multi-country marketing activities across Asia Pacific.
• Experience working with regional sales teams, country offices, distributors, channel partners, agencies, and vendors.
• Experience in campaign coordination, content creation, social media, website updates, EDMs, events, and marketing administration.
• Strong organisational and project-management skills, with the ability to manage multiple priorities and deadlines.
• Proficiency in Microsoft Office and familiarity with digital marketing platforms.
• Canva or Adobe Creative Suite proficiency would be an advantage.
• Willingness to travel occasionally within Asia Pacific.

Responsibilities

• Support planning and execution of regional B2B marketing campaigns across Asia Pacific.
• Create and coordinate marketing content, including website updates, social media posts, EDMs, brochures, presentations, press releases, product materials, and customer success stories.
• Coordinate regional events, exhibitions, seminars, webinars, product launches, roadshows, and partner marketing activities.
• Work with country offices, distributors, agencies, vendors, and internal teams to deliver marketing initiatives while ensuring consistent brand messaging.
• Adapt and localise regional or global marketing materials for Asia Pacific markets.
• Manage marketing collateral, digital assets, promotional materials, and shared marketing resources.
• Handle marketing operations and administration, including vendor coordination, purchase and payment requests, invoice processing, budget tracking, and supporting payments for regional offices through the Singapore office.
• Monitor campaign and event performance, prepare reports, and recommend improvements.
• Travel occasionally within Asia Pacific to support regional marketing activities and events.

Skills

B2B marketing

Content creation

Campaign coordination

Social media

Website updates

EDMs

Events planning

Vendor management

Microsoft Office

Canva

Adobe Creative Suite

CMS platforms

Education

Marketing / Communications / Business degree

Tools

Canva

Adobe Creative Suite

CMS platforms

Microsoft Office

Job description

PANASONIC PROJECTOR & DISPLAY ASIA PACIFIC PTE. LTD. is seeking a proactive B2B marketing professional to support regional campaigns across Asia Pacific.

You will create content, coordinate campaigns, and ensure consistent brand messaging while collaborating with country offices, distributors and partners. The role involves events planning, regional materials localization, and handling marketing operations, with occasional travel within APAC.