APAC Automotive Marketing Engineer - Product & Strategy

Infineon Technologies AG; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

Infineon Technologies AG in Singapore seeks an Automotive Marketing Engineer IGP to drive automotive applications and product lines across Asia Pacific. You will own product management, shape regional go-to-market strategies, and collaborate with Field Application Engineers and Account Managers to create compelling collateral.

You will analyze market trends, set pricing strategies, and design brand communications using print, broadcast, digital, events, and promotions, while thriving in an agile

Qualifications

• Bachelor’s or Master’s degree in Electronic Engineering is required.
• Strong data skills to apply insights to regional strategy.
• Clear and concise communication to guide Field Application Engineers and Account Managers.
• Genuine eagerness to learn and proactive attitude.
• Ability to thrive in agile environment and adapt to changing priorities.

Responsibilities

• Own product management for automotive applications and product lines.
• Develop regional market strategy aligning with Go-To-Market plans in Asia Pacific.
• Coordinate with functions and product lines for alignment.
• Monitor current and future automotive market trends.
• Develop and evaluate pricing strategies for Asia Pacific.
• Design and implement brand and product communication programs.

Skills

Analytical Thinking

Communication

Team Collaboration

Adaptability

Positive Attitude

Stakeholder Management

Education

Bachelor’s or Master’s degree in Electronic Engineering

Job description

Infineon Technologies AG in Singapore seeks an Automotive Marketing Engineer IGP to drive automotive applications and product lines across Asia Pacific. You will own product management, shape regional go-to-market strategies, and collaborate with Field Application Engineers and Account Managers to create compelling collateral.

You will analyze market trends, set pricing strategies, and design brand communications using print, broadcast, digital, events, and promotions, while thriving in an agile