APAC AI Ecosystem Marketing Lead

Singapore

On-site

SGD 180,000 - 280,000

Full time

14 days+

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Job summary

Meta is seeking a seasoned Business Marketing Manager for the AI Ecosystem to lead APAC go-to-market efforts and grow developer engagement across startups, enterprises, and associations. The role combines strategic planning with hands-on program execution to amplify awareness, adoption, and sentiment for Meta’s AI models and monetization platforms.

You will translate global narratives into locally resonant campaigns, create developer-ready content, and collaborate across product marketing,

Qualifications

10+ years of professional experience in technology, developer/platform marketing, or B2B technology marketing in APAC.
Experience marketing technical products to a developer, ML engineering, or data science audience — including a demonstrated understanding of the developer/ML persona and messaging.
Working knowledge of how developers build with AI — evaluate models, integrate them, and deploy across the lifecycle.
Experience developing technical content: tutorials, technical blog posts, videos, demos, benchmarks or architecture explainers.
Experience operating across hybrid audiences: individual developers, ecosystems, and enterprise engineering organizations.
Marketing experience launching and driving adoption of new technical products in the GenAI space.
Experience working cross-functionally with product, engineering, developer relations, analytics, and digital marketing.
Experience using data to measure adoption and sentiment and optimize outcomes within a measurable framework.
AI-native across the marketing workflow: uses AI tools for planning, operations, research, and reporting.

Responsibilities

Build and execute the AI developer marketing strategy for APAC to deliver on Meta's goal of widespread adoption of AI models and products.
Own the localized go-to-market plan: translate global launches into locally resonant activations for APAC markets.
Turn technical messaging and documentation into developer-ready content — blogs, videos, tutorials, demos, events, and solution guides.
Drive the hybrid GTM motion across developers, partners, and enterprise with technical narratives and assets.
Plan and execute developer-first programs: hackathons, workshops, conferences, community engagement, and digital campaigns.
Collaborate with developers, partners, and customers to test messaging and channel requirements back to product/engineering.
Use adoption data and sentiment signals to guide decisions and measure performance.