AMENA Wound Care Marketing Director

iNova Pharmaceuticals; Singapore; On-site; SGD 250,000 - 420,000; Full time

Job summary

iNova Pharmaceuticals is seeking a senior marketing leader to drive the growth strategy for the Betadine Wound portfolio across AMENA. The role focuses on scalable consumer (Direct-to-Consumer) and HCP engagement programs, ensuring alignment with financial targets and brand health objectives.

The position emphasizes portfolio strategy, innovation opportunities and regional capability development while championing AI-powered marketing workflows and data-driven decision making across markets.

Qualifications

• 12+ years in Consumer Healthcare or FMCG marketing in regional or multi-market roles.
• Hands-on experience with Wound Care or Skin Care brands is preferred.
• Proven track record in growth strategy, franchise and portfolio management.
• Strong analytics, budgeting and ROI skills.
• Ability to lead cross-functional teams across regions.

Responsibilities

• Lead development and execution of regional growth and brand strategies for the Betadine Wound portfolio in AMENA.
• Define portfolio roles, investments and long-term growth plans across markets.
• Develop consumer and HCP growth strategies to drive brand preference and conversion.
• Embed consumer/patient/HCP insights and analytics into decision making.
• Oversee regional asset development, governance, and localization within guardrails.
• Collaborate with Global Innovation, Medical Affairs, RAMA, Finance and sales teams.

Skills

Strategic marketing leadership

Consumer healthcare

Cross-functional leadership

Analytical decision making

Budgeting & ROI

Education

Bachelor's degree or MBA in Marketing/Business

Job description

iNova Pharmaceuticals is seeking a senior marketing leader to drive the growth strategy for the Betadine Wound portfolio across AMENA. The role focuses on scalable consumer (Direct-to-Consumer) and HCP engagement programs, ensuring alignment with financial targets and brand health objectives.

The position emphasizes portfolio strategy, innovation opportunities and regional capability development while championing AI-powered marketing workflows and data-driven decision making across markets.