Sr. Brand Manager

INOVA PHARMACEUTICALS (SINGAPORE) PTE. LIMITED; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

INOVA PHARMACEUTICALS (SINGAPORE) PTE. LIMITED is seeking a high-impact regional marketer to lead skincare and feminine care brand strategy for AMENA, with emphasis on Southeast Asia and the Middle East.

You will drive digital marketing, consumer insights, and AI-enabled optimization across multiple markets. Responsibilities include delivering growth, shaping launch strategies and ensuring regulatory compliant materials, while collaborating with cross-functional teams to elevate eCommerce

Qualifications

• University degree and/or MBA required.
• 7+ years marketing experience, regional exposure preferred.
• Experience with skincare or feminine hygiene brands is a plus.
• Strong consumer insights, brand planning and budgeting skills.

Responsibilities

• Deliver financial targets including gross sales and EBITA for Skin care and Feminine care across AMENA.
• Develop and execute brand plans to meet growth targets for the portfolio.
• Maintain a consumer-centric mindset and develop compelling insights.
• Lead regional digital marketing strategy, execution and evaluation.
• Use platform analytics to evaluate digital marketing performance.
• Champion adoption of AI-powered tools across marketing workflows.
• Collaborate with cross-functional teams to ensure compliant advertising materials.
• Guide marketing policies and ensure regulatory compliance.
• Monitor market trends and adjust strategy to evolving conditions.
• Identify portfolio gaps and support global/regional NPD initiatives.
• Lead training programs to improve in-market digital and eCommerce capabilities.

Skills

Brand management

Digital marketing

Consumer insights

Strategic thinking

Cross-functional collaboration

Communication skills

Analytics

Education

Bachelor's degree or MBA

Tools

Google Analytics

Job description

Position Objective

This is a high-impact regional marketing role, working in close partnership with the Regional Marketing Director, AMENA to lead brand strategy and execution for Skincare and Feminine care portfolio across the AMENA region with particular focus on Southeast Asia and the Middle East.

The role includesidentifyingand evaluating portfolio gaps and developing launch strategies and plans, and to specifically drive digital marketing strategy and ensure executional optimisation for the assigned brands. Additionally, this role will support the improvement of in-market digital and eCommerce capabilities through the sharing of best practice and training programs across the AMENA region.

Key Responsibilities

• Deliver financial targets including gross sales and EBITAfor the assigned brandsfor the Skin care and Feminine care portfolioacrosstheAMENAregion.

• Support the development and execution ofbrandplans to meetthe growth and financial targetsfor the signed portfolio.
• Ensure a consumer centric mindset is at the forefront of all brand activity, with the identification and development of compelling consumer insights
• Lead the regional digital marketing strategy, execution and evaluation with the intent to optimise brand assets and performance.
• Leverage appropriate platform analytics to evaluate and validate digital marketing performance.
• Champion adoption of AI-powered tools across marketing workflows - from content creation and trend analysis to performance optimisation and reporting.
• Partner with cross-functional groups to ensure that there is consistency of professional business strategies and regulatory compliance of all advertising and promotional materials
• Lead, direct and control marketing policies, programs and activities ensuring that they comply with marketing codes, regulations and standards to protect the company's reputation.
• Monitor, analyse and evaluate market trends and competitor activity to identify market opportunities, adjusting marketing strategy and plans to meet changing markets and competitive conditions.
• Identify and evaluate portfolio gaps and comply with the iGate process requirements. Thisincludes supporting the evaluation and analysis of global/regionalNPDinitiatives. Develop launchstrategiesasappropriate.

• Lead best practice learnings and training programs to improve in-market digital and eCommerce capabilities

Position Requirements

Knowledge and Skills

• A recognised university degree and/or Masters/MBA qualification.
• 7+ years of marketing experience, preferably in Consumer Healthcare (OTC/ Cosmetics) with at least 3+ yrs in a regional or multi-market role.
• Hands on experience with Skincare and/or Feminine Hygiene brands is strongly preferred – familiarity with category dynamics, regulatory sensitivities, and consumer intimacy in these segments is a meaningful differentiator.
• A strong consumer centric mindset with proven success in brandmanagementanddevelopment
• Strong brand advertising and promotion experience, specifically experiencedin Digital marketingand eCommercestrategy,executionand evaluation. Experience with Google analytics would be beneficial.
• A strategic thinkerwith financial acumenwhois able tocontribute effectivelyto brand planning and budgeting
• A team player with proven ability to develop effective relationships with a wide range of key stakeholders
• Excellent communication skills(verbal and written)including experience with Microsoft presentations
• Strong analyticalskills to support the identification and development of growth opportunities and optimisation of brand strategies

Personal Attributes

• A team player whoisabletoinfluence and work well with all stakeholdersacrossdifferent cultures

• A self-starter who isflexible andwilling to roll up his/her sleevesto get the job done

• Pragmatic, creative and able to work in a fast-paced environment and deal with ambiguity

• Ability to multi-task,work independentlywith attention to detail

• Strategicagilityand analyticalthinking,withnumerical reasoning

• Strongly results oriented with a demonstrable record of success

• Excellent interpersonal and communication skills

• When faced with a problem, finds constructive solutions

• Acts with integrity and is trustworthy