AI Marketing & Content Operations Executive

Accountstaff (EA); Singapore; On-site; SGD 40,000 - 64,000; Full time

Job summary

Accountstaff (EA) is seeking a bilingual content specialist to develop English and Chinese materials for web pages, SEO articles, white papers, LinkedIn posts and exhibition collateral. You will leverage AI tools for drafts, followed by human editing and rigorous quality checks.

The role includes creating marketing visuals, coordinating LinkedIn campaigns, maintaining CRM records, and collaborating with product engineers to translate technical data into customer-friendly content, ensuring

Responsibilities

• Develop English and Chinese content for website product pages, SEO articles, technical white papers, LinkedIn posts and exhibition materials.
• Use AI tools to generate initial drafts, followed by human editing and quality checks.
• Create engaging marketing visuals, product graphics and short-form videos using AI tools such as ChatGPT, Claude, Canva, Midjourney and other video-generation platforms.
• Execute LinkedIn outreach campaigns and follow up on business enquiries.
• Maintain CRM records, monitor customer interactions and track campaign conversion performance.
• Conduct keyword research and competitor analysis; manage the SEO content calendar and monitor website traffic, engagement and enquiries using Semrush and GA4.
• Work closely with product engineers to translate technical datasheets, specifications and product information into clear, customer-friendly marketing content.
• Ensure all marketing materials are reviewed for accuracy and consistency and adhere to the company’s technical content guidelines.

Job description

Job Responsibilities:

1. Bilingual Content Creation

• Develop English and Chinese content for website product pages, SEO articles, technical white papers, LinkedIn posts and exhibition materials.

• Use AI tools to generate initial drafts, followed by human editing and quality checks.

2. AI-Powered Visual & Video Production

• Create engaging marketing visuals, product graphics and short-form videos using AI tools such as ChatGPT, Claude, Canva, Midjourney and other video-generation platforms.

3. LinkedIn Marketing & Lead Generation

• Execute LinkedIn outreach campaigns and follow up on business enquiries.

• Maintain CRM records, monitor customer interactions and track campaign conversion performance.

4. SEO & Digital Marketing

• Conduct keyword research and competitor analysis.

• Manage the SEO content calendar and monitor website traffic, engagement and enquiries using tools such as Semrush and Google Analytics 4 (GA4).

5. Technical Content Collaboration

• Work closely with product engineers to translate technical datasheets, specifications and product information into clear, customer-friendly marketing content.

6. Content Quality & Technical Accuracy

• Ensure all marketing materials are reviewed for accuracy and consistency.

• Work within the company's technical content guidelines: AI can assist with content creation, but all external technical indicators and specifications must be verified and approved by engineers.