AI-Driven Research Lead: Insights & Client Strategy

REERACOEN SINGAPORE PTE. LTD.; Singapore; Hybrid; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Variable Bonus

Annual Leave 21 days

Medical Leave

Hybrid work (3 days/wk in office)

Job summary

REERACOEN SINGAPORE PTE. LTD. is seeking a Research Manager to lead complex market research projects, coordinating client needs with internal teams and leveraging AI tools to drive insights.

You will design methodologies, manage multi-disciplinary resources, and deliver high-quality outputs that inform client strategies. The role requires a strong background in market research, excellent English communication, and proven stakeholder management in a fast-paced environment.

Qualifications

• Bachelor's Degree in Social Science, Psychology, Communications, an applied quantitative field, or other related disciplines.
• Minimum 5 years of experience in Market Research, Consumer Insights, Marketing Analytics, Advertising Research, or a similar analytical role.
• Proven experience managing quantitative and qualitative research projects.
• Experience designing research methodologies and unbiased surveys to generate actionable insights.
• Hands-on experience using AI tools (e.g. ChatGPT, Gemini, Claude) to support research and analysis.
• Strong project management, stakeholder management, and communication skills.
• Excellent written and spoken English with strong presentation skills.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Meet with clients and internal stakeholders to understand research needs and commission structured research projects.
• Manage the execution of research projects and the creation of high-quality outputs in line with the agreed client brief.
• Facilitate the appropriate use of AI tools and human resources to maximize speed without compromising quality.
• Identify and apply appropriate internal tools and techniques to conduct robust advertising research and supporting analysis.
• Conduct both quantitative and qualitative research, including designing experiments to isolate and measure target variables.
• Write and commission surveys, and assess survey respondent data to ensure a robust and representative sample aligned with client needs.
• Apply statistical techniques, including cluster analysis and LLM-driven text analysis, to identify patterns and performance insights.
• Conduct consumer sentiment and trend analysis for brands and campaigns using strategic analysis frameworks, social insight tools, and LLMs.
• Combine multiple data points into cohesive and impactful stories, identifying the hierarchy, associations, and strength of findings in relation to the client brief.
• Build strong relationships with key clients and internal stakeholders through responsive and effective delivery communication.
• Provide reports and recommendations that go beyond individual studies by drawing on marketing theory, competitor analysis, and historical research.
• Support business growth by developing materials and participating in pitches.
• Contribute to company culture through knowledge sharing, training, mentoring, and celebrating the success of others.

Skills

Project management

Stakeholder management

Research design

AI tooling

English communication

Multitasking

Education

Bachelor's degree in Social Science or related field

Tools

SQL

Python

R

AI tools usage

Job description

REERACOEN SINGAPORE PTE. LTD. is seeking a Research Manager to lead complex market research projects, coordinating client needs with internal teams and leveraging AI tools to drive insights.

You will design methodologies, manage multi-disciplinary resources, and deliver high-quality outputs that inform client strategies. The role requires a strong background in market research, excellent English communication, and proven stakeholder management in a fast-paced environment.