AI-Driven Martech Manager: Campaigns & Decisioning

Singtel Group; Singapore; On-site; SGD 180,000 - 230,000; Full time

Job summary

Singtel is seeking a MarTech Manager to lead AI-powered decisioning and campaign orchestration. You will partner with IT, Analytics and business teams to design, implement and optimize Martech capabilities that enable personalized customer engagement at scale.

You will drive platform governance, data integration and end-to-end campaign delivery, ensuring compliance and operational excellence across marketing platforms.

Qualifications

• Bachelor’s degree or equivalent in IT, CS, data analytics or business analytics.
• Minimum 7 years in marketing/advertising or related field.
• Expertise with enterprise marketing cloud and campaign orchestration platforms.
• Strong knowledge of Martech, AdTech, digital marketing and marketing automation.
• Experience with lifecycle marketing, personalization and decisioning.
• Understanding of system integration, APIs and data flows.
• Familiarity with BSS/OSS, product catalogue and order management.
• Analytical mindset with knowledge of analytics, segmentation and measurement.
• Ability to design data-driven customer engagement strategies.

Responsibilities

• Represent Martech and partner with IT, vendors, Analytics and business teams to design and implement Martech capabilities.
• Manage end-to-end delivery of Martech enhancements including requirements, design, UAT, release and adoption.
• Support campaign teams with platform configuration, audience segmentation and activation readiness.
• Coordinate handoffs from Martech to fulfilment, product catalogue and order management processes.
• Drive adoption of decisioning, personalization, and next-best-action logic across channels.
• Ensure data sources and campaign metadata are integrated for activation and reporting.
• Maintain platform governance, access controls and compliance practices.
• Provide onboarding, training and playbook development for Martech users.

Skills

Martech

Campaign orchestration

Digital marketing

Analytics

APIs

Data integration

Lifecycle marketing

Decisioning

Offer eligibility

Education

Bachelor’s degree in IT, Computer Science, Software Engineering, Data, Business Analytics or equivalent

Job description

Singtel is seeking a MarTech Manager to lead AI-powered decisioning and campaign orchestration. You will partner with IT, Analytics and business teams to design, implement and optimize Martech capabilities that enable personalized customer engagement at scale.

You will drive platform governance, data integration and end-to-end campaign delivery, ensuring compliance and operational excellence across marketing platforms.