AI-Driven Martech & Campaigns Manager

Singapore Telecommunications Limited; Singapore; On-site; SGD 140,000 - 180,000; Full time

Job summary

Singtel is building an AI-first telco for the future, delivering trusted networks, intelligent digital services and next-generation technology. This Martech specialist role focuses on designing, delivering and managing marketing tech capabilities to enable personalised customer engagement across campaigns.

You will collaborate with IT, Analytics and business teams, configure platforms, drive adoption of decisioning, and ensure governance and continuity of Martech platforms within a global

Qualifications

• Bachelor’s degree required in IT/CS or related field.
• 7+ years of experience in marketing/advertising.
• Specialist knowledge of enterprise marketing cloud / campaign orchestration platforms.
• Strong understanding of Martech, AdTech, digital marketing and reporting flows.

Responsibilities

• Represent the business as a Martech specialist and partner with IT, vendors, Analytics and business teams to design, enhance and implement Martech/AdTech capabilities that support data-driven and personalised customer engagement.
• Manage end-to-end delivery of Martech enhancements and new capabilities, including requirements gathering, prioritisation, solution design, UAT/BRT, release coordination, adoption and continuous improvement.
• Support campaign teams with platform configuration, audience segmentation, workflow setup, contact policy, consent rules, campaign tracking and activation readiness across relevant Martech platforms.
• Coordinate with Product Development, IT and supplier teams to ensure campaign offers and customer treatments can be correctly handed off from Martech platforms to downstream fulfilment, product catalogue, order management, BSS/OSS or service orchestration processes where required.
• Drive adoption of decisioning and personalisation capabilities, including next-best-action logic, business rules, arbitration frameworks, offer eligibility, channel prioritisation and reusable decision assets.
• Work with IT, Analytics and Data Science teams to ensure required data sources, campaign metadata, interaction data and outcome data are integrated and available for activation, reporting, attribution and optimisation.
• Ensure operational continuity by managing incidents, service requests, change requests and platform enhancements, providing L1 business support and coordinating L2/L3 support with IT/vendors.
• Maintain platform governance, documentation, access controls, consent/contact policy practices, operating procedures and business continuity plans for Martech platforms and processes.
• Serve as an advanced user and subject matter expert, supporting user onboarding, training, playbook development and adoption of Martech capabilities across marketing and business teams.

Skills

Martech

AdTech

Campaign management

Data analytics

Communication

Education

Bachelor’s degree in IT/CS/Software Engineering

Tools

Marketing Cloud Platforms

Campaign Orchestration Platforms

APIs integration

Job description

Singtel is building an AI-first telco for the future, delivering trusted networks, intelligent digital services and next-generation technology. This Martech specialist role focuses on designing, delivering and managing marketing tech capabilities to enable personalised customer engagement across campaigns.

You will collaborate with IT, Analytics and business teams, configure platforms, drive adoption of decisioning, and ensure governance and continuity of Martech platforms within a global