Martech Manager, AI Decisioning & Campaigns

Singtel Group; Singapore; On-site; SGD 180,000 - 230,000; Full time

Job summary

Singtel is seeking a MarTech Manager to lead AI-powered decisioning and campaign orchestration. You will partner with IT, Analytics and business teams to design, implement and optimize Martech capabilities that enable personalized customer engagement at scale.

You will drive platform governance, data integration and end-to-end campaign delivery, ensuring compliance and operational excellence across marketing platforms.

Qualifications

• Bachelor’s degree or equivalent in IT, CS, data analytics or business analytics.
• Minimum 7 years in marketing/advertising or related field.
• Expertise with enterprise marketing cloud and campaign orchestration platforms.
• Strong knowledge of Martech, AdTech, digital marketing and marketing automation.
• Experience with lifecycle marketing, personalization and decisioning.
• Understanding of system integration, APIs and data flows.
• Familiarity with BSS/OSS, product catalogue and order management.
• Analytical mindset with knowledge of analytics, segmentation and measurement.
• Ability to design data-driven customer engagement strategies.

Responsibilities

• Represent Martech and partner with IT, vendors, Analytics and business teams to design and implement Martech capabilities.
• Manage end-to-end delivery of Martech enhancements including requirements, design, UAT, release and adoption.
• Support campaign teams with platform configuration, audience segmentation and activation readiness.
• Coordinate handoffs from Martech to fulfilment, product catalogue and order management processes.
• Drive adoption of decisioning, personalization, and next-best-action logic across channels.
• Ensure data sources and campaign metadata are integrated for activation and reporting.
• Maintain platform governance, access controls and compliance practices.
• Provide onboarding, training and playbook development for Martech users.

Skills

Martech

Campaign orchestration

Digital marketing

Analytics

APIs

Data integration

Lifecycle marketing

Decisioning

Offer eligibility

Education

Bachelor’s degree in IT, Computer Science, Software Engineering, Data, Business Analytics or equivalent

Job description

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Martech Manager, AI Decisioning & Campaigns

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll solve meaningful challenges, shape critical digital infrastructure and help build secure, resilient and AI-enabled solutions that serve businesses, digital ecosystems and communities across the globe.

This is where BIG Possibilities become reality. Whether you're engineering intelligent networks, advancing sovereign AI cloud platforms, strengthening cybersecurity, designing seamless customer experiences or driving sustainable innovation, you'll be part of teams shaping the future of technology.

Backed by decades of expertise and driven by a culture of continuous learning and innovation, Singtel offers the scale, opportunities and support to help you grow your career while making a difference where it matters most.

How You will Make An Impact:

• Represent the business as a Martech specialist and partner with IT, vendors, Analytics and business teams to design, enhance and implement Martech/AdTech capabilities that support data-driven and personalised customer engagement.
• Manage end-to-end delivery of Martech enhancements and new capabilities, including requirements gathering, prioritisation, solution design, UAT/BRT, release coordination, adoption and continuous improvement.
• Support campaign teams with platform configuration, audience segmentation, workflow setup, contact policy, consent rules, campaign tracking and activation readiness across relevant Martech platforms.
• Coordinate with Product Development, IT and supplier teams to ensure campaign offers and customer treatments can be correctly handed off from Martech platforms to downstream fulfilment, product catalogue, order management, BSS/OSS or service orchestration processes where required.
• Drive adoption of decisioning and personalisation capabilities, including next-best-action logic, business rules, arbitration frameworks, offer eligibility, channel prioritisation and reusable decision assets.
• Work with IT, Analytics and Data Science teams to ensure required data sources, campaign metadata, interaction data and outcome data are integrated and available for activation, reporting, attribution and optimisation.
• Ensure operational continuity by managing incidents, service requests, change requests and platform enhancements, providing L1 business support and coordinating L2/L3 support with IT/vendors.
• Maintain platform governance, documentation, access controls, consent/contact policy practices, operating procedures and business continuity plans for Martech platforms and processes.
• Serve as an advanced user and subject matter expert, supporting user onboarding, training, playbook development and adoption of Martech capabilities across marketing and business teams.

Skills for Success:

• Bachelor’s degree in IT, Computer Science, Software Engineering, Data, Business Analytics or equivalent .
• Minimum 7 years experiences in the field of marketing/advertising.
• Specialist knowledge of enterprise marketing cloud / campaign orchestration platforms.
• Strong understanding of Martech, AdTech, digital marketing, marketing automation, campaign activation, tracking, consent/contact policy and reporting flows.
• Broad understanding of lifecycle marketing, personalization, next-best-action, customer decisioning and campaign operations.
• Broad understanding of enterprise architecture, system integration, APIs, data flows, field mappings and upstream/downstream dependencies.
• Awareness of BSS/OSS, fulfilment, product catalogue, order management and service orchestration concepts.
• General understanding of analytics, algorithms, segmentation, recommendation logic, offer eligibility, prioritization and measurement.

Are you ready to say hello to BIG Possibilities?

Join Singtel to shape what's next and accelerate your career through meaningful work, continuous learning, and real impact.