Agency Strategy and Analyst, SEA

TikTok; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

TikTok is seeking an experienced team member to establish and manage TikTok's relationships with independent agencies across Southeast Asia, including CN.

This role focuses on scaling TikTok's marketing solutions through agencies, working with local sales teams and cross-functional partners to drive growth.

Qualifications

• 3+ years of experience in strategies including consulting/investment.
• Strong data analysis capabilities, including data query and visualization.
• Excellent cross-organizational collaboration & partner management skills, able to drive win-win solutions and ensure plan implementation.

Responsibilities

• Execute on the strategy to increase TikTok's revenue and partnership opportunities with Independent Agencies in SEA.
• Enhance TikTok's relationship with Agencies across the region, with a focus on CXO and Founders level.
• Define agency account plans with country teams to unlock investments and drive KPIs.
• Lead cross-functional teams to structure and execute strategic initiatives.
• Develop annual and quarterly business plans using market data and agency analyses.

Skills

Strategy

Data analysis

Collaboration

Tools

SQL

Tableau

Job description

Responsibilities

Our Company will be prioritizing applicants who have a current right to work in Singapore, and do not require Our Company's sponsorship of a visa.

About the Team

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operation, Account Managers, Agency and partnerships, and Marketing Science. GBS is a dynamic, entrepreneurial, and ambitious client group.

TikTok is seeking an experienced team member to establish and manage TikTok's relationships with independent agencies in the countries of care (SG, MY, PH, ID, TH, VN, including CN) and will be responsible for scaling TikTok marketing solutions through this important channel, alongside local Agency sales teams and Key Account and Growth teams.

This role will analyze, strategize and devise impactful agency programs for a business that is experiencing rapid and dramatic growth. We are looking for a self-starter who has a demonstrated sales record, experience in account management/client services role and is well-versed in the agency ecosystem within the region.

This person will be comfortable navigating ambiguity and displays strong problem-solving leadership in a fast-evolving environment. Ideal candidates will have sales experience in Publisher/Platform Sales, Media agency as well as Brand Management/Creative Agency or TikTok Shop Agencies. High potential candidates from other industries yet with exceptional business development skills and analytical skills will also be considered.

Responsibilities

• Execute on the strategy to increase TikTok's share of revenue and partnership opportunities with Independent Agencies in Southeast Asia, including China.
• Enhance TikTok's relationship with Agencies across the region, with a focus on developing relationships at CXO and Founders level.
• Work closely with country agency team to define agency account plans to unlock investments and drive their business key performance metrics.
• Lead and Partner XFN teams to structure and execute operational and strategic initiatives.
• Develop annual and quarterly business plans, synthesising market data, agency analysis and defining the overall business approach to TikTok’s success.
• Deliver a plan to penetrate various agency organisations to drive alignment and influence executive and day-to-day contacts to execute against these plans.
• Be adept at developing various marketing approaches such as performance, brand, mid funnel, commerce to empower Agencies to leverage TikTok ad solutions, creative approaches, and ad tech infrastructure.
• Collaborate with measurement partners to create learning agendas to help teams and agencies better measure impact of TikTok and better adopt TikTok measurement solutions.
• Develop Team forecasting and deliver accurate analysis to support team planning.
• Create persuasive sales narratives to help Team leverage market trends, case studies to position TikTok positively.
• Able to design and execute both scaled and focused Agency engagement tactics.
• Exceed sales goals for yourself and your team.
• Orchestrate plans with product teams and all cross-functional teams to guide organizational efforts towards stronger business outcomes on product adoption.
• Home in on relevant trends and opportunities in order to craft business cases that support any new requests and/or changes that alter product vision/roadmap.

Qualifications

Minimum Qualifications

• 3+ years of experience in strategies including consulting/investment.
• Strong data analysis capabilities, including data query and visualization. Demonstrated success in data driven story telling and reporting.
• Excellent cross-organizational collaboration & partner management skills, able to drive win-win solutions and ensure plan implementation.

Preferred Qualifications

• Proactive, quick learner with result-oriented mindset.
• Proven track record of high-quality strategic output and exceeding business/project targets.
• Experience in SEA digital advertising industry is a plus.
• Banking/corporate strategy & planning, sales/media related experience is a plus.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.