Ad Sales Planner Job Details | BBC

The Methodist Church in Britain; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

BBC Studios is seeking an Ad Sales Planner within the APAC Advertising Sales team, based in Singapore. You will build media plans and commercial proposals, translate client objectives into integrated advertising solutions, and support pitches to expand advertiser relationships.

You will coordinate campaign setup/delivery with Ad Operations, manage bookings, and prepare post-campaign reports, while collaborating with Finance on billing and revenue recognition.

Qualifications

• Bachelor's degree or equivalent professional experience.
• Experience in a media owner, publisher, agency or advertising environment preferred.
• Excellent written and verbal communication.

Responsibilities

• Develop media plans, presentations and commercial proposals in response to client and agency briefs.
• Translate client marketing objectives into integrated advertising solutions using BBC Studios' content, audience and platform capabilities.
• Support proactive pitches and business development to grow revenue and advertiser relationships.
• Review inventory and recommend advertising, sponsorship and content-led opportunities.
• Ensure proposals are commercially sound and accurately costed.
• Support programmatic advertising and act as contact for agency trading desks.
• Coordinate campaign setup and delivery with Ad Operations, StoryWorks and Compliance.
• Manage campaign bookings, insertion orders, sponsorship documentation and internal approvals.
• Liaise with clients and agencies so creative assets are approved and delivered on schedule.
• Monitor campaign performance and identify optimisation opportunities.
• Prepare campaign performance, transmission and post-campaign reports.
• Partner with Finance on billing accuracy, invoice reconciliation and revenue recognition

Skills

Organisational skills

Attention to detail

Communication

Analytical thinking

Education

Bachelor's degree or equivalent professional experience

Tools

Excel

PowerPoint

Job description

The Ad Sales Planner sits within the APAC Advertising Sales team at BBC Studios, supporting revenue across its television, digital, audio and branded content offers. The work runs from building media plans and proposals for clients and agencies through to campaign delivery and post-campaign reporting. Commercial planning takes the largest share, with campaign servicing and sales operations alongside Finance making up most of the rest. Candidates must already hold the right to work, as no visa sponsorship or work pass support is available.

What the job involves

• Develop media plans, presentations and commercial proposals in response to client and agency briefs
• Translate client marketing objectives into integrated advertising solutions using BBC Studios' content, audience and platform capabilities
• Support proactive pitches and business development to grow revenue and expand advertiser relationships
• Review inventory and recommend advertising, sponsorship and content-led opportunities
• Ensure proposals are commercially sound and accurately costed
• Support programmatic advertising and act as contact for agency trading desks
• Coordinate campaign setup and delivery with Ad Operations, StoryWorks and Compliance
• Manage campaign bookings, insertion orders, sponsorship documentation and internal approvals
• Liaise with clients and agencies so creative assets are approved and delivered on schedule
• Monitor campaign performance and identify optimisation opportunities
• Prepare campaign performance, transmission and post-campaign reports
• Partner with Finance on billing accuracy, invoice reconciliation and revenue recognition

Qualifications

• Bachelor's degree or equivalent professional experience

Experience

• Experience in a media owner, publisher, agency or advertising environment, preferred

Skills & knowledge

• Excellent organisational, administrative and project management skills
• Strong attention to detail while managing multiple priorities
• Excellent written and verbal communication
• Commercial mindset with strong analytical and problem-solving ability
• Numerate and data-driven, with advanced Excel and PowerPoint
• Turning campaign performance data into actionable recommendations

Checks & eligibility

• Legal right to work in Singapore without visa sponsorship or work pass support

Other

• Stakeholder management across teams and markets
• Strong interest in media, advertising, content marketing and audience strategy
• Self-starter with a proactive, solutions-oriented approach
• Able to work independently and within a collaborative team
• Fluent written and spoken English

Nice to have

• Experience in digital, broadcast, audio advertising or programmatic media
• Understanding of media planning, campaign management or advertising operations
• Familiarity with audience measurement, analytics and reporting platforms
• Knowledge of branded content, sponsorship and content marketing solutions
• Experience with CRM, ad-serving, booking or sales management systems
• Additional APAC language capabilities
• Passion for media, technology and emerging advertising trends