APAC Ad Sales Planner: Strategy & Growth

BBC Group and Public Services; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

BBC Studios APAC is seeking an Ad Sales Planner to support revenue growth across TV, digital, audio and sponsorship. You will develop compelling media plans, translate client objectives into integrated solutions and collaborate with cross-functional teams to drive proposals and campaigns.

You will manage campaign delivery, performance reporting and stakeholder relationships, ensuring timely execution and client satisfaction across APAC markets.

Qualifications

• Bachelor's degree or equivalent professional experience.
• Experience within a media owner, publisher, agency or advertising environment preferred.
• Strong interest in media, advertising, content marketing and audience strategy.
• Excellent organisational, administrative and project management skills.
• Strong attention to detail and ability to manage multiple priorities simultaneously.
• Excellent written and verbal communication skills.
• Commercially minded with strong analytical and problem-solving abilities.
• Numerate and data-driven, with advanced proficiency in Microsoft Excel and PowerPoint.
• Ability to interpret campaign performance data and convert insights into actionable recommendations.
• Strong stakeholder management skills with the ability to collaborate across multiple teams and markets.
• Self-starter with a proactive, solutions-oriented mindset.
• Ability to work independently while contributing effectively within a collaborative team environment.
• Fluent written and spoken English.
• Experience in digital advertising, broadcast advertising, audio advertising or programmatic media.
• Understanding of media planning, campaign management or advertising operations.
• Familiarity with audience measurement, analytics and reporting platforms.
• Knowledge of branded content, sponsorship and content marketing solutions.
• Experience working with CRM, ad-serving, booking or sales management systems.
• Additional APAC language capabilities are advantageous.
• Passion for media, technology and emerging advertising trends.

Responsibilities

• Support the APAC Advertising Sales team in developing strategic advertising solutions that drive revenue growth across television, digital, audio, sponsorship, branded content and audience-led opportunities.
• Develop compelling media plans, presentations and commercial proposals in response to client and agency briefs.
• Translate client marketing objectives into integrated advertising solutions leveraging BBC Studios' content, audience and platform capabilities.
• Partner with Sales, Insights, StoryWorks and other internal stakeholders to deliver competitive and commercially effective recommendations.
• Support proactive pitches and business development initiatives designed to grow revenue and expand advertiser relationships.
• Identify opportunities to introduce clients to BBC Studios' growing suite of audience, data, content and digital advertising solutions.
• Review inventory availability and recommend effective advertising, sponsorship and content-led opportunities.
• Ensure proposals are commercially sound, accurately costed and aligned with sales objectives.
• Support programmatic advertising opportunities and act as a point of contact for agency trading desks where required.
• Assist in creating best-in-class sales material that positions BBC Studios as a premium advertising partner across APAC.
• Act as a trusted commercial partner to the sales team, anticipating client needs and delivering responsive support throughout the sales process.
• Coordinate campaign setup and execution with Ad Operations, StoryWorks, Compliance and other business functions.
• Manage campaign bookings, insertion orders, sponsorship documentation and internal approval processes.
• Liaise with clients and agencies to ensure all creative materials and campaign assets are received, approved and delivered on schedule.
• Monitor campaign performance and identify optimisation opportunities to maximise campaign outcomes.
• Provide timely communication and support throughout the campaign lifecycle.
• Troubleshoot campaign delivery issues in partnership with operational teams and communicate resolutions to stakeholders.
• Prepare campaign performance reports, transmission reports and post-campaign reviews.
• Ensure campaigns are delivered in accordance with contractual commitments and client expectations.
• Build strong day-to-day relationships with agencies, advertisers and regional sales representatives.
• Act as a reliable first point of contact for campaign-related enquiries and operational support.
• Prepare and distribute campaign performance reports, post-campaign analyses, transmission reports and revenue tracking updates.
• Support the sales team with audience insights, market intelligence and competitor monitoring to strengthen client conversations and commercial outcomes.
• Partner closely with Finance to support billing accuracy, invoice reconciliation, revenue recognition processes and client payment enquiries.
• Coordinate client onboarding requirements and ensure all necessary commercial documentation, contracts and compliance processes are completed.
• Maintain accurate information across CRM, booking, reporting and sales management systems.
• Support regional business reporting requirements and sales administration processes.
• Ensure consistency with BBC Studios' commercial policies, reporting standards and product messaging across APAC.
• Contribute to continuous improvement initiatives that enhance operational efficiency and sales effectiveness.

Skills

Experience in media/advertising

Campaign management

Stakeholder management

Project management

Written and verbal communication

Analytical skills

Excel

PowerPoint

English fluency

CRM/ads systems knowledge

Media planning

Education

Bachelor's degree or equivalent professional experience

Tools

CRM systems

Ad-serving platforms

Sales management systems

Job description

BBC Studios APAC is seeking an Ad Sales Planner to support revenue growth across TV, digital, audio and sponsorship. You will develop compelling media plans, translate client objectives into integrated solutions and collaborate with cross-functional teams to drive proposals and campaigns.

You will manage campaign delivery, performance reporting and stakeholder relationships, ensuring timely execution and client satisfaction across APAC markets.