Account Lead/ Client Director

Omni Digital Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Omni Digital Group in Singapore seeks a senior leader to own enterprise relationships, drive retention, profitability, and account growth across key and enterprise clients. You will mentor the Account Management team and act as escalation point for high-stakes client issues.

You will lead discovery and strategy conversations with senior decision-makers, shape proposals, and ensure Omni is viewed as a strategic partner rather than a service provider.

Qualifications

• 8+ years of experience in a marketing agency with enterprise sales, strategic account management, or commercial leadership.
• Proven close rate on meaningful B2B deals and revenue targets.
• Ability to lead multi-stakeholder, consultative sales cycles with senior decision-makers.

Responsibilities

• Close larger and more complex client opportunities independently.
• Own senior relationships across Omnib's key and enterprise accounts.
• Lead and develop the Account Management team.
• Drive retention, NPS, profitability, and account expansion.
• Lead Quarterly Strategic Meetings with high-value clients.

Skills

Enterprise sales

Strategic account management

Client services

Commercial leadership

Business development

Job description

About the role

Are you someone who can build trusted relationships with senior clients, while still thinking commercially about retention, profitability, and account growth?

Do you know how to navigate complex client conversations, close higher-value opportunities, and step in confidently when an important relationship is at risk?

If you’re commercially sharp, credible with senior decision-makers, and know how to develop Account Managers into stronger strategic partners, this role might be for you.

Close larger and more complex client opportunities independently

Own senior relationships across Omni’s key and enterprise accounts

Become the escalation point for commercial, relational, and trust-related client issues

Lead and develop the Account Management team

Drive retention, NPS, profitability, and account expansion across the client portfolio

Reduce founder dependency across both enterprise sales and key client relationships

What will my day-to-day look like?

Enterprise sales & strategy conversations: Lead discovery, strategy, and commercial conversations with larger prospects. Understand their business challenges, stakeholders, objectives, and decision-making process, and confidently position Omni’s capabilities without relying on the Founder to close the opportunity.

Proposal & closing: Work with the relevant internal teams to shape recommendations, present proposals, handle objections, negotiate commercial terms, and guide qualified enterprise prospects toward a decision.

Enterprise account ownership: Take ownership of senior client relationships after closing, particularly for larger or strategically important accounts. Build trust with key stakeholders and ensure Omni is seen as a strategic partner rather than simply a service provider.

Client escalation management: Act as the senior escalation point when there are relationship, trust, expectation, or commercial issues. Diagnose what is happening, align the internal team, and lead the client conversation toward resolution.

Strategic client reviews: Lead Quarterly Strategic Meetings with selected higher-value clients, reviewing performance, business priorities, opportunities, risks, and the direction of the partnership.

AM performance management: Run structured monthly reviews across the Account Management team, covering areas such as retention, NPS, account profitability, client health, upsell opportunities, and relationship risks.

AM coaching & development: Coach Account Managers on client communication, expectation management, difficult conversations, commercial thinking, and how to move from reactive account servicing to proactive strategic account management.

Account growth & upselling: Own expansion targets across the existing client portfolio. Work with Account Managers to identify new opportunities, develop the commercial case, and increase client value through relevant upsells and additional services.

Client feedback & NPS: Ensure NPS surveys and other client feedback mechanisms are consistently sent, completed, reviewed, and translated into clear actions for the team.

Cross-team collaboration: Work closely with Sales, Performance, Creative, Web Development, and leadership teams to make sure client expectations, commercial objectives, and delivery priorities remain aligned.

About you:

Ideally 8+ years of experience in a marketing agency, with a strong background across enterprise sales, strategic account management, client services, business development, or commercial leadership; performance marketing agency experience is highly preferred

Proven experience personally closing meaningful B2B deals and carrying a revenue target

Comfortable with higher-value, consultative sales cycles involving multiple stakeholders and senior decision-makers

Strong track record of retaining and expanding existing accounts, not only acquiring new logos

Commercially minded and able to think in terms of revenue, profitability, retention, account health, and lifetime client value

Strong relationship management skills, with the confidence to handle difficult or sensitive client conversations

Able to operate credibly with founders, business owners, senior executives, and corporate stakeholders

Experience coaching or managing Account Managers, or other client-facing team members

Strong written and spoken English

Highly organised, proactive, and comfortable owning outcomes rather than simply coordinating activity

Comfortable working in a fast-paced performance marketing agency environment

Strong understanding of digital and performance marketing, with enough knowledge to lead strategic client conversations confidently

Good understanding of the Singapore business environment, client expectations, communication style, and local market context

You should be someone who is both relationship-oriented and commercially accountable. Building strong relationships matters, but success in this role is ultimately measured by whether clients stay, grow, remain profitable, and trust Omni as a long-term partner.

Bonus if you have

Experience selling to or managing individual client accounts generating SGD 5K+ in monthly revenue per account

Experience with enterprise, corporate, or multi-stakeholder clients

Experience in digital marketing, performance marketing, SaaS, fintech, insurance, professional services, corporate services, or another consultative B2B environment

Experience running Quarterly Business Reviews or strategic account reviews

Experience designing account growth, retention, or client-success frameworks

Strong network within the Singapore business ecosystem

Experience managing a portfolio with clear NPS, retention, profitability, and expansion targets

About Omni Digital & Behalf

Omni Digital is a boutique digital marketing agency based in Singapore, focused on delivering world-class marketing performance. We are a small, driven team that values ownership, continuous improvement, and real business impact.

In addition, you will also work with our sister company, Behalf - the creative arm behind tailor‑made video content that brings brand stories to life. From brand films and profile stories to event highlights and social media content, everything is crafted to cut through the noise and deliver clear, strategic messaging.

Why Join Us?

Own some of Omni’s most important client relationships

Direct influence on retention, account growth, and company revenue

Opportunity to build and develop a stronger Account Management function

Work directly with founders, business owners, and senior client stakeholders

High autonomy in enterprise sales and strategic account management

Opportunity to shape how Omni manages and grows larger accounts as the agency scales

Clear leadership impact across both new business and existing client growth