Account Executive

The Smart Local (TSL) Media Group; Singapore; On-site; SGD 42,000 - 72,000; Full time

Job summary

The Smart Local (TSL) Media Group in Singapore is seeking an Account Manager to maintain strong client relationships and drive revenue through strategic upsell and cross-sell within integrated campaigns across digital channels.

You will liaise with Sales and Account leads, craft compelling proposals, and ensure campaigns are delivered on time and within budget, while analyzing performance data for optimization and renewals.

Qualifications

• Minimum 1 year of account management experience in a social media or creative agency.
• Bachelor's degree in marketing, advertising, or related field.
• Proven track record in building and maintaining client relationships.

Responsibilities

• Arrange meetings with clients to understand requirements and briefs.
• Craft creative and strategic proposals with Sales and Account leads.
• Follow up on proposals and campaign confirmations.
• Be main client contact; ensure campaigns run smoothly.
• Support management with client duties and reporting, maintain pipeline.
• Use CRM diligently to update management.
• Ensure campaigns are delivered on time, on budget, and to client expectations.
• Monitor campaign performance data to inform optimization and renewals.
• Escalate to senior managers when challenges arise.
• Build rapport with clients and brands through regular meetings.
• Identify opportunities for new business and up-selling with Sales.

Skills

Account management

Client relationship

Campaign optimization

CRM usage

Proposal development

Market awareness SEA

Communication</w

Education

Bachelor's degree in marketing/advertising

Tools

CRM software

Job description

About Your Role

This position will be based in our Singapore office located in Kallang Bahru.

We are seeking someone to build and maintain strong client relationship, drives revenue growth through strategic upsell and cross-sell opportunities, and lead integrated campaigns across various digital marketing channels.

What You Will Do

• Arrange meetings and liaise with clients to understand their requirements and the brief
• Work closely with Sales and Account leads to craft creative and strategic proposals to secure new and recurring business opportunities
• Client follow up for proposal reviews and campaign confirmations
• Be a main point of contact for clients and working closely with the stakeholders to ensure that the campaigns run smoothly across all stages of the campaigns
• Support line manager / management in client management duties, reporting needs etc., where required maintains a clear account pipeline.
• Uses CRM diligently to update Management.
• In charge of the success of the campaigns and that they are delivered on time, and on budget, and up to client expectations
• Monitor and analyze campaign performance data to inform ongoing optimization efforts and strategic recommendations for clients, thereby improvising campaign performance such that it leads to client renewals
• Understand when to escalation to your senior managers when faced with challenges that you are unable to solve
• Foster rapport with clients and brands, sustaining relationships through regular meetings and communication in order to build trust
• Actively seek opportunities to drive new business, working closely with the Sales team, and be aware of up-selling opportunities when liaising with clients

A Successful Candidate Should Have

• Minimum of 1 year of experience in account management in a social media agency or creative agency environment
• Bachelor's degree in marketing, advertising, or a related field
• Proven track record of building and maintaining strong client relationships
• Strong experience in developing and executing integrated influencer campaigns across SEA
• Passionate about pop culture, trends, content, KOLs and social media
• Strong understanding of social media metrics, benchmarks and analysis
• Strong written and verbal communication skills, with the ability to present and defend creative concepts and strategies
• Strong analytical skills and experience using data to inform and optimize campaign strategy
• Proven ability to work effectively in a fast-paced, deadline-driven environment
• A passion for staying up-to-date with industry trends, technologies, and best practices
• Fluent written and spoken English, a second Asian language would be an advantage