Web & Digital Optimization Manager

Stratsys; Stockholms kommun; On-site; SEK 700,000 - 1,100,000; Full time

Job summary

Stratsys and Hypergene have merged, and you will own the shared website and digital presence as Web & Digital Optimization Manager for the Hypergene Group in Stockholm. You will drive how our site supports the customer journey and commercial objectives across markets and languages, with a data-driven mindset.

You will lead CRO initiatives with Demand Gen and Lifecycle Marketing, optimize pages and forms, and strengthen findability through technical/on-page SEO, AEO/GEO and third-party

Qualifications

• 5+ years in web, digital optimization or growth within B2B SaaS.
• Proven CRO results with tests and data-driven impact.
• Strong technical SEO skills with Ahrefs and GA4.
• Practical understanding of AI/LLMs changing search.
• Proven ability to use AI in day-to-day workflows.

Responsibilities

• Define how the website evolves across markets, languages and buying stages.
• Drive CRO initiatives to improve landing pages, forms, CTAs and journeys.
• Develop and manage technical/on-page SEO, AEO/GEO and third-party presence.
• Set web governance, CMS processes, GDPR compliance and tracking.

Skills

5+ years in web/digital optimization

CRO results

AI & LLM usage in day-to-day work

Data-driven decision making

English fluency

Tools

Ahrefs

GA4

Webflow

HubSpot

Job description

Stratsys and Hypergene are now one organisation, serving customers across the Nordics with solutions for Financial planning, Performance Management, GRC, Sustainability and Quality. We are now looking for a Web & Digital Optimization Manager to join the Hypergene Group in Stockholm.

This is an exciting opportunity to take on a role with clear ownership and real influence during a time of change. You will take overall ownership of our new shared website and its digital effectiveness - from a technical, visual and commercial perspective - while playing a central role in shaping how our digital presence develops as Stratsys and Hypergene come together.

Read more about the Stratsys and Hypergene merger here: https://www.stratsys.com/news-blog/hypergene-stratsys-officially-join-forces

WHAT'S IN IT FOR YOU?

• Join Hypergene Group at an exciting stage and play a key role in developing a shared digital presence for two established SaaS companies.
• Take ownership of an area that is becoming increasingly strategic and commercially important.
• Have the mandate and space to identify opportunities, set direction and make a tangible impact.
• Collaborate with an ambitious and close-knit Marketing team across Demand Generation, Brand, Content, Design and Lifecycle Marketing.
• Work closely with external web and performance marketing agencies, as well as colleagues across the wider business.
• Work from our central Stockholm office and be part of a social, ambitious and collaborative team.

About The Role

As Web & Digital Optimization Manager, you will have a key role in developing how our website and wider digital presence support the customer journey and commercial objectives across Hypergene Group.

Website strategy and performance

You will define how our website should evolve across markets, languages and stages of the buying journey. This includes owning key performance metrics for traffic, engagement and lead conversion, and using data and user behaviour to identify, prioritise and drive the initiatives that create the greatest impact.

Conversion optimisation

You will drive structured CRO initiatives to continuously improve how visitors engage with our digital presence. Working closely with Demand Generation and Lifecycle Marketing, you will develop and optimise landing pages, forms, CTAs and user journeys.

Findability and digital visibility

As the way people search for and evaluate solutions continues to change, you will develop our approach to technical and on-page SEO, AEO/GEO and LLM findability. You will also strengthen our presence across relevant third-party channels, such as G2, Reddit and review platforms, ensuring that Hypergene Group is visible and accurately represented where future customers seek information.

Governance and delivery

You will create structure around our web operations, including CMS governance, publishing processes, quality standards, GDPR compliance, cookie consent and tracking. Together with internal stakeholders and external web and performance agencies, you will set direction, prioritise initiatives and align Marketing, Brand, Content and Design around a shared web roadmap and future digital platform.

YOUR BACKGROUND

• 5+ years in web, digital optimisation or growth within B2B SaaS.
• Proven CRO results, with experience running tests and using data to prove impact.
• Strong technical SEO skills and hands-on experience with tools like Ahrefs and GA4.
• A practical understanding of how AI and LLMs are changing search.
• Proven ability to use AI in day-to-day work, with concrete examples of workflows or agents you have built or run.
• Working knowledge of GDPR and cookie consent on websites.
• Experience with a CMS like Webflow and Hubspot, and with managing external agencies.
• Fluent English and preferably good Swedish, with the ability to quality-assure Swedish content.

About You

You are structured, proactive and commercially minded, with strong project management skills and the confidence to take ownership. You can see the bigger picture of how digital presence should support a business, while also translating it into clear priorities and practical next steps.

You are comfortable setting direction, asking the right questions and balancing different perspectives. At the same time, you enjoy working closely with colleagues and partners to bring people together around a shared direction. Curiosity about digital behaviour and a genuine interest in shaping what comes next are key to succeeding in this role.

WHERE YOU FIT

You will report to the Head of Demand & Revenue Marketing and join a close-knit, ambitious Marketing team spanning Demand Generation, Brand, Content, Design and Lifecycle Marketing. You will work from our central Stockholm office.