Senior Sales Controller

Telia; Solna kommun; Hybrid; SEK 850,000 - 1,100,000; Full time

Benefits offered by this job

Comprehensive benefits package

Remote work opportunities

Performance-based bonus

Job summary

Telia is seeking a Senior Sales Controller to join the Sales Operations team in Sweden. The role focuses on shaping performance management, incentive design, and governance across customer units, from high-velocity sales to complex bid and risk management.

You will lead development of bonus/incentive models, KPI frameworks, and cross-functional initiatives with sales leaders, translating analytics into actionable decisions that drive growth and profitability.

Qualifications

• Experience in goal modelling, KPI design, churn analysis, sales forecasting and sales performance management.
• Experience designing, implementing and governing bonus/incentive models.
• Strong analytical capability across data analysis, churn modelling and sales incentive analytics.
• Ability to lead complex, cross-functional initiatives with sales leaders.

Responsibilities

• Create, develop and optimize sales bonus models and incentive structures.
• Develop the overall Sales Performance KPI/PI framework, including targets, churn KPIs, pipeline quality, productivity metrics.
• Conduct impact analysis of changes in goals, KPIs or channel allocation on incentives and costs.
• Consult with the performance Management team on sales performance, goals, incentives and channel management.
• Develop models for strategic management, including ABC calculations and cost allocation.

Skills

Goal modelling

KPI design

Churn analysis

Sales forecasting

Sales performance management

Cross-functional leadership

English

Swedish

Analytical thinking

Job description

We're looking for a Senior Sales Controller to join us at Telia.

I'm Anders Selin, Head of Sales Operations at Telia B2B Sweden, and I'm searching for someone ready to grow with us. We're a supportive, forward-thinking organization focused on driving performance management and sales development. In this unit, we design & drive the change agenda - from idea to effect. We define & implement new steering models, working methods and business rules for all customer units, from high velocity sales to advanced bid and risk management in complex solution sales. We develop & reinforce the organization's skills in both processes and sales methods through training and coaching of our employees and leaders across the B2B organization.

What you'll do

• Create, develop and optimize sales bonus models and incentive structures. Ensure that models drive the right behavior and are aligned with our business targets.
• Develop the overall Sales Performance KPI/PI framework, including Sales targets, churn KPIs, pipeline quality, productivity metrics. Define calculation models/methodology for how KPIs should be calculated, tracked
• Conduct impact analysis of how changes in goals, KPIs or channel allocation affect incentives, costs and behaviors.
• Consult and cooperate closely with the performance Management team around sales performance, analysis of sales performance, recommendations on goals, incentives and channel management
• Develop models for strategic management, including ABC calculations and cost allocation in collaboration with Business Management

What will help you thrive in this role

• Proven experience in goal modelling, KPI design, churn analysis, sales forecasting, and sales performance management.
• Extensive track record of designing, implementing, and continuously improving bonus and incentive models, including governance, frameworks, and valuation principles.
• Strong analytical capability across data analysis, churn modelling, and sales incentive analytics, translating insights into clear, actionable recommendations.
• Ability to lead complex, cross-functional initiatives and deliver measurable outcomes in close partnership with sales leaders, including advanced sales follow-up and performance dialogues.
• Fluency in English and Swedish.

Join us to shape smarter living for people, businesses, and the planet

At Telia, we're a team of 15 000 colleagues across the Nordics and Baltics, passionate about technology and connectivity. As a Leading Telecommunications Operator & Climate Leader, we drive change with large-scale, impactful projects while building a sustainable, inclusive world.

Here, you can grow your skills, lead meaningful projects, and thrive in a supportive, diverse environment. Whether you're taking your first step or your next, Telia is a place to grow, belong, and make a real impact.

What We Offer

When you join us, you'll receive a comprehensive benefits package tailored to your local market, opportunities for remote work, and more. You'll also have the chance to earn a bonus based on your performance and Telia's results.

If you're selected for the next stage, you'll be contacted by our Talent Acquisition Partner.

Background and reference checks will be part of the process.

Want to know more about this role? Please reach out to Anders Selin, Head of Sales Operations at [e-mail].

Equal opportunities

At Telia, we recognize talent by professional skills and growth potential. We champion diversity, ensuring every individual's needs are met, regardless of disability, gender, age, nationality, sexual orientation, or social status. Together, we're dedicated to fostering an inclusive work environment where your uniqueness is our strength.

Join us and let's make better happen - together!