Local Marketing Communications Manager, Process Industries

ABB AB; Västerås kommun; Hybrid; SEK 650,000 - 900,000; Full time

Job summary

ABB AB in Sweden is seeking a Marketing Communications Manager for Process Industries to lead integrated marketing and communications that align with global and local objectives.

The role focuses on campaigns, digital marketing, content creation, events, customer communications, and internal comms, with a hybrid work model and offices in Västerås, Stockholm, or Gothenburg.

Qualifications

• University degree in Journalism, Communications, Marketing, or a related field.
• 8+ years of experience in marketing communications, preferably in B2B or agency settings.
• Strong writing and editing skills with ability to translate complex tech into engaging content.
• Experience with digital marketing and marketing automation tools.

Responsibilities

• Execute local marketing and communications plans aligned with global strategy.
• Develop campaigns, content, messaging, and materials for internal and external audiences.
• Lead digital marketing and marketing automation to generate and nurture leads.
• Support management and sales with strategic assets and customer-facing content.
• Identify customer success stories to strengthen brand and growth.
• Plan events, trade shows, seminars and localize global campaigns.
• Lead internal communications including town halls and channels.

Skills

Marketing communications

Project management

Content creation

Digital marketing

English & Swedish

Education

University degree in Journalism, Communications, Marketing, or related field

Tools

Salesforce

Pardot

Job description

Marketing Communications Manager – Process Industries (Sweden)

Your role and responsibilities

Are you passionate about creating impactful marketing communications that support business growth and a more sustainable future? Do you enjoy combining strategic thinking with hands‑on execution in a collaborative, international environment? Then this could be the opportunity for you.

As Marketing Communications Manager for ABB Process Industries in Sweden, you will develop and execute integrated marketing and communications activities aligned with global and local business objectives. Working closely with local management, sales teams, and global communications stakeholders, you will drive campaigns, digital marketing, content creation, events, customer communications, and internal communications to strengthen ABB’s brand and market presence. In this role, you will take ownership of local marketing communications initiatives while ensuring alignment with ABB’s global strategies, brand positioning, and business priorities.

The role follows a hybrid work model, with Västerås, Stockholm, or Gothenburg as the office base.

You will be mainly accountable for:

• Execute the global marketing and communications strategy at the local level, with a focus on storytelling, thought leadership, and lead generation.
• Translate global business line objectives into local marketing and communications plans and initiatives.
• Develop, manage, and optimize campaigns, content, messaging, and communication materials for internal and external audiences.
• Design and drive digital marketing and marketing automation programs to generate and nurture qualified leads.
• Support local management and sales teams with strategic communication assets, presentations, and customer‑facing content.
• Identify, develop, and promote customer success stories and case studies to strengthen brand positioning and business growth.
• Plan and manage local events, trade shows, customer seminars, and the localization of global campaigns for the Swedish market.
• Lead internal communications activities, including town halls, internal communication channels, and budget tracking.

Qualifications for the role

• University degree in Journalism, Communications, Marketing, or a related field.
• 8+ years of experience in marketing communications, preferably within a communications agency or B2B industry.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills in English and Swedish, with the ability to translate complex technologies into engaging and easy‑to‑understand content.
• Strong writing, editing, and proofreading skills, combined with creativity, innovation, and a passion for delivering fresh ideas aligned with brand positioning.
• Strategic, analytical, and solution‑oriented self‑starter with strong business acumen and the ability to quickly develop a deep understanding of the business and portfolio.
• Knowledge of digital marketing and marketing automation tools (e.g., Salesforce, Pardot), combined with a collaborative mindset, strong networking skills, and a team‑oriented approach.