Senior Brand Manager

LUMENE Group; Stockholms kommun; Hybrid; SEK 900,000 - 1,150,000; Full time

Benefits offered by this job

Auntie mental well-being service

Epassi wellness benefit

Team-building activities

Product discounts

Job summary

Lumene Group is seeking a Senior Brand Manager for IDA WARG Beauty to lead end-to-end product development and drive a commercially strong, on-brand portfolio. You will collaborate with the Marketing Director and Category Leads to translate consumer insights into impactful launches.

This is a senior, hands-on brand role, based in Stockholm or Espoo, with a parental leave cover of 12–16 months. The role requires a strong commercial mindset and exudes passion for beauty innovation.

Qualifications

• Proven experience in brand or category management and NPD leadership.
• A degree in Business, Marketing or related field.
• A strong understanding of the creator/influencer brand space and its consumer audience.
• Strong cross-functional project management skills and a proactive, collaborative approach.
• Fluency in English, both written and spoken.

Responsibilities

• Lead brand NPD and end-to-end innovation for IDA WARG Beauty across categories.
• Shape and manage the IDA WARG Beauty portfolio strategy.
• Coordinate with Category Leads to ensure alignment with category strategy.
• Translate consumer insights and trends into actionable innovations.
• Own business cases, track launches and drive margin improvement.
• Set launches up with clear vision, strategy and execution details.
• Foster a high-performing team culture.

Skills

Brand management

NPD leadership

Cross-functional leadership

Commercial mindset

English fluency

Education

Business/Marketing degree

Job description

Lumene Group’s vision is to be the number one beauty company from the Nordics, recognized for our leading work in circular beauty among a wide international consumer group. We are a pioneer in the circular economy and bringing the power of the wild Nordic nature to the reach of all. Lumene Group is the home of three Nordic beauty brands: LUMENE, CUTRIN and IDA WARG Beauty.

The role

As Senior Brand Manager for IDA WARG Beauty, you are one of the driving forces behind the brand’s innovation pipeline. From the first idea to the day a product lands on the shelf, you make sure every launch is commercially strong, true to the brand and set up to make an impact.

This is a senior contributor role for a hands-on brand builder who combines an innovative & commercial mindset with a genuine passion for beauty. You will champion IDA WARG Beauty across all categories, working closely with the Marketing Director for IDA WARG Beauty and our Category Leads to turn consumer insight and brand vision into a focused, high-performing portfolio.

This is a parental leave cover for 12–16 months. You will report to the Director, Portfolio & Innovation and be based in either Stockholm or Espoo.

Main tasks

• Lead brand NPD. Drive new product development and the end-to-end innovation process for IDA WARG Beauty across all categories, from concept through to commercial launch, with a commercial and creative mindset.

• Shape the portfolio. Develop and manage the brand’s portfolio strategy, keeping the assortment focused, commercially productive and unmistakably IDA WARG Beauty.

• Keep categories aligned. Partner proactively with Category Leads so that every innovation idea fits the relevant category strategy before it moves forward.

• Turn insight into action. Bring consumer and trend intelligence into every innovation decision.

• Own the numbers. Build and own the business cases for all IDA WARG Beauty launches, track performance closely and drive margin improvement across every category.

• Set launches up to win. Make sure the brand team is fully briefed on the vision, strategy and details of every launch, so they can execute with confidence and maximum impact.

• Lift the team. Be a positive culture bearer contributing to a high-performing team culture.

Does this sound like you?

You love beauty and understand what makes creator- and influencer-led brands resonate with their audience. With a strong commercial mindset, you are as comfortable developing, owning and tracking a business case as you are debating a product concept. You are an excellent communicator and presenter who can influence at all levels, and you know how to bring people with you across functions and markets. You are proactive, collaborative and energized by seeing ideas become successful launches.

What we believe you have

• Proven experience in brand or category management and NPD leadership, ideally within beauty or FMCG.

• A degree in Business, Marketing or related field.

• A strong understanding of the creator/influencer brand space and its consumer audience.

• Strong cross-functional project management skills and a highly collaborative, proactive way of working.

• Fluency in English, both written and spoken.

What we offer you

• An opportunity to make a significant impact in a fast-growing company and the chance to work with innovative brands inspired by Nordic nature and sustainability.

• With our current hybrid work model, you will have the flexibility to work in the office a few days a week, while also enjoying the comfort of working remotely on the other days.

• We offer various benefits to support your well-being and work-life balance, including access to the mental well-being service Auntie and a wellness benefit through Epassi.

• The time spent together is valuable for us, and we regularly organize company and team-building activities to promote strong relationships and innovative thinking.

• Last, but not least - if you love our products as much as we do, you might want to know that our employees have the opportunity to buy our products at reduced prices!

More information

If you are interested in learning more about the position, please reach out to Phillip Christie, Director Portfolio & Innovation, via email to [e-mail].

Diversity and inclusion are an important part of all our work at Lumene Group. We want to invest in diverse knowledge and wisdom because it adds value to our community and business. We thrive from diversity and welcome applicants of all genders, ages, ethnicities, abilities, beliefs, orientations, and backgrounds.