Nordic Brand Manager

Beiersdorf; Göteborgs kommun; On-site; SEK 900,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary

Bonus

Private health insurance

Pension

30 days vacation

Meal vouchers

Product discounts

Wellbeing support

Job summary

Beiersdorf in Göteborg, Sweden, is seeking a Nordic Brand Manager for Eucerin to drive growth across the Nordic region. You will lead brand strategy, product launches, marketing campaigns, and budget management, collaborating with sales, supply, e-commerce, medical, digital, and agency partners to deliver market success.

The 12-month fixed-term contract requires a university degree in marketing or related field, strong consumer marketing and brand-management experience, and fluency in English

Qualifications

• Bachelor's degree or higher in marketing or related field.
• Experience in consumer marketing and brand management; pharmacy or skincare is a plus.
• Strong strategic and analytical thinking with project management skills.
• Excellent communication and collaboration across markets.

Responsibilities

• Develop Nordic brand and category strategies aligned with global objectives.
• Lead annual brand planning, launches, and assortment management.
• Implement integrated campaigns across Nordic markets and activation strategies.
• Manage budgets and monitor performance, market share and profitability.
• Collaborate with sales, supply chain, e-commerce, medical, digital and agencies.

Skills

Marketing strategy

Brand management

Budget management

Analytics

Project management

Cross-functional collaboration

Education

University degree in marketing or related field

Job description

At Beiersdorf, home of Nivea, Eucerin, Hansaplast & Labello we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. We act according to our purpose, WE CARE BEYOND SKIN and take responsibility for our consumers, our employees, the environment and society.

The Nordic Brand Manager drives brand growth and category performance for Eucerin across the Nordic region. Working closely with local and regional stakeholders, the role develops and executes brand strategy, leads product launches and marketing campaigns, manages budgets and performance, and delivers sustainable business growth.

This is a 12 month Fixed Term Contract

Your Tasks

• Develop and execute Nordic brand and category strategies aligned with global objectives.
• Lead annual brand planning, innovation pipelines, product launches, and assortment management.
• Adapt and implement integrated marketing campaigns, media plans, and activation strategies across Nordic markets.
• Manage influencer, digital, shopper marketing, and in-store activation activities.
• Own category marketing budgets and monitor sales, market share, brand health, and profitability.
• Turn insights into actions to optimise campaigns, investments, and portfolio performance.
• Work cross-functionally with sales, supply chain, e-commerce, medical, digital, and agency partners to deliver successful market execution.

Your Profile

• University degree or similar in marketing, business, or an equivalent discipline.
• Relevant consumer marketing and brand-management experience; pharmacy or skin-care experience is an advantage.
• Strong strategic, commercial, analytical, and project-management capabilities, with broad business understanding.
• Demonstrated ability to manage budgets, interpret performance data, and convert insights into action.
• Excellent communication, collaboration, and relationship-building skills across markets, functions, and agencies.
• Structured, creative, proactive, and solution-oriented working style.
• Fluent English and very good working proficiency in Swedish.

Additional Information

At Beiersdorf, we see you as a person – far beyond your title or role. Our goal is to provide the flexibility and support you need for your professional and personal success through our work environment. That is why we have a lot to offer!

Competitive salary + bonus, Private health insurance, pension, 30 days vacation per year, Wellness fee, Meal vouchers, discounted product purchases, leave entitlements and wellbeing support to include access to an excellent Employee Assistance Programme.

At Beiersdorf, we believe that every individual brings unique perspectives, experiences, and strengths that deserve to be valued and celebrated. We are committed to fostering an inclusive and supportive environment where everyone feels empowered to be themselves, thrive in their role, and work in ways that enable them to succeed. Through flexibility, understanding, accessibility, and meaningful support, we aim to ensure that all colleagues feel respected, heard, and able to reach their full potential.

We are committed to providing an inclusive recruitment experience and are happy to discuss any reasonable adjustments at any stage of the process to support you.