Sales Professional

Aimpoint Aktiebolag; Malmö kommun; On-site; SEK 558,000 - 725,400; Full time

Job summary

Aimpoint Aktiebolag is seeking an Area Sales Director in Malmö, Sweden to manage sales within the Law Enforcement sector. The successful candidate will develop and nurture relationships with customers and partners, handle contract negotiations, and have sales accountability across assigned markets. This role demands excellent communication, an ability to travel extensively, and prior experience in the defence industry. The salary ranges from SEK 50,000 to 65,000, based on qualifications. Contact Sofie Selind for inquiries.

Qualifications

• Several years of experience as military personnel or within the defence industry.
• Enjoys extensive travel.
• Valid driver's license.
• Strong internal drive and organizational skills.

Responsibilities

• Sales and budget responsibility for assigned markets/countries.
• Accountable for distributors and agents in assigned regions.
• Processing customer inquiries and handling service cases.
• Training distributors on Aimpoint products.
• Coordinating shooting training with the Training Manager.
• Participating in fairs/events alongside distributors.
• Visiting retailers and agents with distributors.
• Traveling frequently to support sales activities.
• Collaborating with the Marketing team and reporting to the Director of Professional Sales.

Skills

Fluent in Swedish

Fluent in English

Communication skills

Trust-building

Discipline

Organizational focus

Agility in planning

Job description

About the Company

Aimpoint AB is the company that created and developed the red dot sight, the world‑leading supplier of such sights for the civilian hunting and shooting market, law enforcement, and the military. With over 570 employees and a turnover of approximately SEK 2.3 billion, the company’s headquarters, as well as its production units, are located in Malmö and Gällivare, Sweden.

About the Position

As an Area Sales Director in the Professional business area, you will work within the Law Enforcement sector (Police and Military). The role requires you to develop, nurture and manage relationships with customers, end users, agents, distributors, and other partners across your assigned markets and countries, including continuous contract negotiations with authorities.

Duties and Responsibilities

• Sales and budget responsibility for your markets/countries.
• Accountability for distributors, agents and other partners within assigned regions.
• Processing potential customers, responding to enquiries, receiving orders and handling service cases.
• Training distributors and their salespeople on Aimpoint products.
• Coordinating shooting training and demonstrations with the Training Manager.
• Participating in national and international fairs/events alongside distributors.
• Visiting existing and potential retailers and agents with distributors.
• Traveling frequently (approximately 80‑120 days per year) to support sales activities.
• Working closely with the Training Manager, Marketing and team colleagues, and reporting to the Director of Professional Sales.

Qualifications

You will thrive in a role that rewards strong internal drive and the ability to advance tasks even without all answers. The position demands excellent communication, trust‑building skills, discipline, organisational focus, and the agility to work both planned and ad‑hoc.

Requirements

• Fluent in Swedish and English (both spoken and written); a third language is a merit.
• Enjoys extensive travel.
• Valid driver’s licence.
• Several years of experience as military personnel or within the defence industry.

Why Aimpoint?

We are driven by our core values: Performance, Innovation and Commitment. We value collaboration, fun at work and rewarding interaction with colleagues and customers alike.

Salary and Benefits

The salary range for an Area Sales Director is SEK 50,000‑65,000, depending on experience and qualifications.

Contact

Feel free to contact P&C Senior Recruiting Specialist, Sofie Selind at [e-mail].

Legal and Compliance

All operations are governed by Swedish defence industry regulations, including security protection, military equipment and export control. Applicants will undergo a background check and, where necessary, a security clearance under the Security Protection Act (2018:585). Swedish citizenship may be required for certain classified roles.

Avdelning Sales & Marketing – Platser Malmö