Remote Head of Marketing, Denmark & Sweden Growth

VBET; Danmark; Remote; SEK 1,344,000 - 2,016,000; Full time

Job summary

VBET is seeking a Head of Marketing (DK & SE) to define, develop, and execute a holistic regional marketing strategy across Denmark and Sweden. Remote work, full-time, with regional P&L ownership and cross-functional leadership.

You will drive brand messaging, customer acquisition and retention, and leverage MarTech tools to deliver measurable revenue growth. Strong analytics, data-driven decision making, and experience in regulated digital markets are essential.

Qualifications

• 8–10+ years of progressive marketing experience, with at least 3–5 years in a senior leadership role managing P&L budgets within iGaming, Online Gambling, or a highly regulated digital industry.
• Proven track record of revenue growth, high ROI, and market expansion.
• Deep hands-on knowledge across full-funnel digital channels (PPC, SEO, Programmatic, Affiliate, CRM, Email, Content) alongside traditional media.
• Advanced proficiency in marketing analytics platforms (GA4, AppsFlyer) and BI visualization tools (Tableau, Power BI).
• Bachelor’s or Master’s degree in Marketing, Business, or Communications; MBA or equivalent advanced degree highly preferred.
• Excellent command of English; Danish or Swedish proficiency is a strong advantage.

Responsibilities

• Define and execute a holistic regional marketing strategy aligned with commercial targets and brand vision.
• Manage the regional marketing budget, ensuring optimal capital allocation and ROI across campaigns.
• Oversee performance across digital and offline channels: PPC, SEO, Social, Affiliate, CRM, PR, Events, and Sponsorships.
• Drive brand messaging, positioning, and identity across markets and touchpoints.
• Build end-to-end acquisition and retention funnels to boost engagement and revenue.
• Lead competitor intelligence and customer research to uncover growth opportunities using cutting-edge MarTech.
• Partner with Product, Sales, IT, Finance, Risk, Compliance, Legal, and Country Managers for integrated journeys.
• Establish analytics frameworks to report performance to C-level executives and the Board.
• Ensure compliant, responsible marketing in line with regulations.

Skills

P&L management

Digital marketing

Brand leadership

Acquisition & retention

Cross-functional collaboration

Education

Bachelor’s or Master’s in Marketing/Business/Communications

Tools

GA4

AppsFlyer

Tableau

Power BI

Job description

VBET is seeking a Head of Marketing (DK & SE) to define, develop, and execute a holistic regional marketing strategy across Denmark and Sweden. Remote work, full-time, with regional P&L ownership and cross-functional leadership.

You will drive brand messaging, customer acquisition and retention, and leverage MarTech tools to deliver measurable revenue growth. Strong analytics, data-driven decision making, and experience in regulated digital markets are essential.