Field Marketing Leader - Sweden & Norway (B2B Tech)

Check Point Software; Stockholms kommun; On-site; SEK 700,000 - 900,000; Full time

Job summary

Check Point Software is seeking a Field Marketing Manager for Sweden and Norway to drive the local marketing strategy, align with sales priorities, and turn business goals into measurable programs across ABM, demand generation, and executive events.

You will partner with Sales, Channel, Corporate Marketing and partners, own budgets, test ideas, and ensure campaigns deliver real pipeline impact while localizing global campaigns for success in the Nordics.

Qualifications

• 5–7+ years of relevant marketing experience, ideally within B2B technology, SaaS, cybersecurity or another complex technology environment.
• Strong experience in field marketing, demand generation and/or ABM.
• Proven ability to work closely with Sales and translate business objectives into effective marketing programs.
• Experience with channel and partner marketing.
• CRM and marketing automation platforms such as Salesforce and Marketo. Zuddl or similar event platforms are a plus.
• Good understanding of digital marketing and social media.
• Fluent Swedish and English. Norwegian is an advantage.
• Willingness to travel occasionally, approximately 15%.

Responsibilities

• Own the Sweden & Norway marketing strategy, aligned with sales priorities and business objectives.
• Develop and execute integrated field marketing programs from A to Z, including ABM, demand generation, C-level engagement, executive roundtables, seminars, webinars and other high-impact activities.
• Work hand-in-hand with Sales to create engagement and build a healthy marketing-generated pipeline.
• Develop strategic partner marketing programs with system integrators, technology partners and other key players in the ecosystem.
• Bring global campaigns to life locally, adapting messaging and activation to the Swedish and Norwegian markets.
• Drive digital activities across e-mail, social media, paid campaigns and other relevant channels.
• Create compelling experiences for senior decision-makers and cybersecurity leaders.
• Manage local marketing budgets and make smart investment decisions based on business impact and ROI.
• Measure campaign performance, pipeline contribution and conversion -and use the insights to continuously improve.
• Coordinate agencies, vendors and internal stakeholders to deliver outstanding execution.
• Keep your finger on the pulse of the market and proactively identify new opportunities for Check Point to engage customers and partners.
• Take ownership of projects beyond your immediate scope when needed and contribute to the success of the wider Northern Europe marketing organization.

Skills

Field marketing

ABM

Demand generation

Sales alignment

CRM

Marketing automation

Digital marketing

Communication skills

Fluent Swedish

Fluent English

Tools

Salesforce

Marketo

Zuddl

Job description

Check Point Software is seeking a Field Marketing Manager for Sweden and Norway to drive the local marketing strategy, align with sales priorities, and turn business goals into measurable programs across ABM, demand generation, and executive events.

You will partner with Sales, Channel, Corporate Marketing and partners, own budgets, test ideas, and ensure campaigns deliver real pipeline impact while localizing global campaigns for success in the Nordics.