Regional Onboard Sales & Services Manager

Stena-Line; Göteborgs kommun; Hybrid; SEK 1,500,000 - 2,100,000; Full time

Benefits offered by this job

Travel discounts

Health allowance

Well-being activities

Benefits portal access

Job summary

Stena Line is seeking a commercially driven and inspirational leader to own the regional Onboard Sales & Services business, with full P&L responsibility and a strong focus on revenue growth, profitability, customer experience, and operational excellence.

You will oversee commercial performance across onboard operations, ensuring retail, food & beverage, and service concepts deliver outstanding experiences while maximizing sales.

Qualifications

• Proven senior management experience within sales-driven service environments (retail, food & beverage, hospitality, or travel).
• Strong track record of driving revenue growth, profitability, and commercial transformation.
• Experience leading managers and working in complex operational environments.
• High commercial and financial acumen with the ability to turn data into action.
• Excellent communicator and influencer, able to align stakeholders around clear commercial goals.
• Fluent in English and Swedish.

Responsibilities

• Full P&L ownership for the regional Onboard Sales & Service (OSS) business.
• Set and deliver budgets and commercial targets.
• Drive revenue growth (revenue per passenger, conversion, basket value, yield).
• Build and lead a strong sales-driven culture with clear targets and accountability.
• Monitor KPIs and take corrective actions.
• Ensure consistent execution of OSS concepts in line with standards.
• Balance commercial performance and customer satisfaction (CSS/NPS).
• Collaborate with Group OSS and Marketing to strengthen promotion and delivery.
• Support product and concept development.
• Optimize staffing and resource allocation to maximize sales impact and efficiency.
• Drive operational performance across vessels.
• Ensure cost control and compliance with safety and company policies.
• Lead and develop the regional OSS management team.
• Set targets and follow up through performance management.
• Build commercial capabilities and ensure talent development.
• Lead commercial input to refurbishments and onboard concepts.
• Implement and scale best practices across the region.

Skills

Senior management

Sales leadership

Revenue growth

Stakeholder alignment

Communication

Bilingual English/Swedish

Job description

We are looking for a commercially driven and inspirational leader to take full ownership of Stena Line´s regional Onboard Sales & Services business. This is a key leadership role with full P&L responsibility and a strong focus on driving revenue growth, profitability, customer experience, and operational excellence.

In this role, you will lead the commercial performance across the region’s onboard operations, ensuring that our retail, food & beverage, and service concepts deliver outstanding customer experiences while maximizing sales and profitability. If you thrive in fast-paced, sales-driven environments and have a passion for leading high-performing teams, we would love to hear from you.

What you will experience

As a Stena Line employee in Sweden, we offer you an additional benefits package consisting of travel discounts, health allowance, well-being activities, access to a benefits portal, and much more.

Based preferably in our Gothenburg office or our Hamburg office, this role follows an office-first approach, allowing you to work closely with a collaborative team.

Who are you?

At Stena Line, your personal qualities matter just as much as your skills and expertise. Regardless of the role, being welcoming, caring, and reliable guides you in your everyday work and the challenges you face.

To succeed in this role, you are a commercially driven and results-oriented leader who is motivated by creating growth through strong customer experiences, engaged teams, and excellent sales performance. You combine a sharp business mindset with a genuine passion for developing people and know how to turn insights into action. Confident in making decisions and driving changes, you thrive in a fast-paced environment where no two days are the same. At the same time, you are a collaborative and approachable leader who builds trust, creates accountability, and inspires others to perform at their best while contributing to a safe, inclusive, and positive workplace culture.

Key responsibilities

• Full P&L ownership for the regional Onboard Sales & Service (OSS) business
• Set and deliver budgets and commercial targets
• Drive revenue growth (revenue per passenger, conversion, basket value, yield)
• Build and lead a strong sales‑driven culture with clear targets and accountability
• Monitor KPIs and take corrective actions
• Ensure consistent execution of OSS concepts in line with standards
• Balance commercial performance and customer satisfaction (CSS/NPS)
• Collaborate with Group OSS and Marketing to strengthen promotion and delivery
• Support product and concept development
• Optimize staffing and resource allocation to maximize sales impact and efficiency
• Drive operational performance across vessels
• Ensure cost control and compliance with safety and company policies
• Lead and develop the regional OSS management team
• Set targets and follow up through performance management
• Build commercial capabilities and ensure talent development
• Lead commercial input to refurbishments and onboard concepts
• Implement and scale best practices across the region

Qualifications

• Proven senior management experience within sales-driven service environments (retail, food & beverage, hospitality, or travel)
• Strong track record of driving revenue growth, profitability, and commercial transformation
• Experience leading managers and working in complex operational environments
• High commercial and financial acumen with the ability to turn data into action
• Excellent communicator and influencer, able to align stakeholders around clear commercial goals
• Fluent in English and Swedish

Last day of application: September, 20, 2026

We have collective bargaining agreements with Unionen, among others, who you can contact for more information. Please note that we kindly decline any offers from recruitment or staffing agencies regarding this recruitment. We may conduct background checks as part of our efforts to ensure the quality of our recruitment process.

If you have any questions regarding the position or about the recruitment process, you are welcome to contact Hedwig Blixt, Talent Acquisition Partner, [e-mail].

About Stena Line

As a leader in sustainable shipping, Stena Line has Europe’s most comprehensive route network focusing on transportation of both passengers and freight. We have over 8,750 employees in our Stena Line family across Scandinavia, around the UK and the Baltics, making a contribution to our company.

Working at Stena Line means having a safe and stable workplace and a great work-life balance. We are committed to maintaining and developing a sustainable working environment, free from harassment, that gives equal opportunities to everyone. We embrace equality, diversity and inclusion – and welcome all applicants.

Our sustainability strategy

Our commitment to sustainability is centred around five focus areas linked to the UN Global Goals which are directly related to our business.

Here at Stena Line, we are all part of the same crew. We might not work on the same ship or even at sea, but we are all still family.

Did you know that only 2 % of all people working within shipping are women? At the same time studies show that gender equal companies make more money, is better at keeping talent and show more innovation and creativity.