Regional försäljningschef (Area Sales Manager)

WIKA Sweden AB; Västerås kommun; Hybrid; SEK 500,000 - 700,000; Full time

Job summary

WIKA Sweden AB is seeking a driven Regional Sales Manager for Central Sweden. The role involves driving sales growth, developing new business, and maintaining relationships with existing customers. The ideal candidate has proven B2B sales experience, strong negotiation skills, and a proactive approach to business development.

Responsibilities include identifying new opportunities, conducting customer visits, and representing WIKA at industry events. A driving licence and fluency in Swedish and English are required.

Qualifications

• Experience in field sales and developing new business relationships.
• Ability to communicate effectively with technical personnel.
• Strong understanding of market trends and customer needs.

Responsibilities

• Drive profitable sales growth in Central Sweden.
• Identify and secure new business opportunities.
• Develop relationships with existing customers.
• Maintain sales forecasts and reports in CRM systems.
• Represent WIKA at trade shows and industry events.

Skills

B2B sales experience

Business development

Negotiation skills

Proactive mentality

Fluent in Swedish and English

Tools

CRM systems

Job description

Regional Sales Manager, Central Sweden (Västerås, Uppsala, Södertälje, Eskilstuna, Örebro or Norrköping)

WIKA is one of the world's leading suppliers of products and solutions for industrial measurement, monitoring and automation. Our products are used in everything from the food industry and pharmaceutical manufacturing to energy, process industry and OEM manufacturers. Globally, we are over 11,000 employees, but in Sweden we are a smaller team with short decision‑making paths and close collaboration.

At WIKA Sweden, you get freedom with responsibility and the opportunity to influence your own work. We believe in long‑term customer relationships, high technical competence and helping each other when needed. Here you work closely with both customers and colleagues, while at the same time having the strength and opportunities of a global market leader behind you.

We are now looking for a driven salesperson who wants to develop business, find new customers and build long‑term relationships in their region. If you enjoy working with customers, like to do business and want to be part of a company with strong products and high ambitions, then this could be the right role for you.

Your duties:

• Drive profitable sales growth in the assigned area (Central Sweden).
• Approximately 60% of the role focuses on developing new business and 40% on further developing existing customer relationships.
• Field‑based service with regular travel in the area.
• Identify, develop and secure new business opportunities through exploration, networking and customer visits.
• Develop and strengthen relationships with existing customers to maximize long‑term business potential.
• Conduct regular customer visits to understand customer needs and identify new opportunities.
• Market and sell WIKA's range of instrument, measurement and automation solutions.
• Produce quotes, negotiate commercial agreements, and drive deals to closing.
• Work closely with internal sales, customer service and technical specialists to provide the best possible customer support.
• Maintain accurate sales forecasts, customer data, and activity reports in CRM systems.
• Follow market trends, customer development and competitors' activities in the area.
• Represent WIKA at trade shows, exhibitions and industry events.

Your profile:

• Documented experience of B2B sales in industrial markets.
• Experience in field sales, area responsibility or business development.
• Experience in selling technical products and solutions is an advantage.
• Experience in instrumentation is advantageous but not required.
• Ability to understand engineering applications and communicate effectively with engineers, maintenance personnel, purchasers, and management.
• Experience from the process industry, automation, energy, food & beverage, pharmaceuticals or OEM markets is an advantage.
• Strong business acumen and good negotiation skills.
• Proactive "hunter" mentality with a strong drive to create new business.
• Experience with CRM systems and sales tools.
• B driving licence.
• Fluent in Swedish and English, in speech and writing.